Unit 1 Rules of a Good Writing 1
1.1 Introduction 1
1.2 Principles of writing a business letter 1
1.3 The writing process 4
Unit 2 Structure of a Business Letter 12
2.1 Introduction 12
2.2 The main parts 12
2.3 Miscellaneous matters 18
Unit 3 Addressing the Envelope 22
3.1 Introduction 22
3.2 The envelope 22
3.3 The recipient's address 23
3.4 The return address 23
3.5 Other inclusions 23
Unit 4 Forms of Business Letter 25
4.1 Introduction 25
4.2 The block form 25
4.3 The indented form 26
4.4 The semi-block form 27
4.5 The simplified form 28
Unit 5 Establishing Business Relations 30
5.1 Introduction 30
5.2 Information channel 30
5.3 Types of letters 31
5.4 Letter content 31
5.5 Sample letters 32
5.6 Word study 33
5.7 Useful sentences 34
Unit 6 Inquiries and Replies 36
6.1 Introduction 36
6.2 Types of inquiry 36
6.3 Responses to inquiries 36
6.4 Notes 38
6.5 Sample letters 39
6.6 Word study 40
6.7 Useful sentences 42
Unit 7 Quotations 44
7.1 Introduction 44
7.2 Letter content 44
7.3 Notes 45
7.4 Sample letters 45
7.5 Word study 48
7.6 Useful sentences 49
Unit 8 Sales Letters 51
8.1 Introduction 51
8.2 Types of sales letters 51
8.3 Notes 52
8.4 Sample letters 54
8.5 Word study 56
8.6 Useful sentences 57
Unit 9 Offers 59
9.1 Introduction 59
9.2 Types of offers 59
9.3 Letter content 59
9.4 Sample letters 61
9.5 Word study 62
9.6 Useful sentences 64
Unit 10 Counter Offers 66
10.1 Introduction 66
10.2 Letter content 66
10.3 Notes 67
10.4 Sample letters 67
10.5 Word study 68
10.6 Useful sentences 69
Unit 11 Orders 71
11.1 Introduction 71
11.2 Letter content 71
11.3 Dealing with the first order 72
11.4 Notes 72
11.5 Sample letters 73
11.6 Word study 75
11.7 Useful sentences 76
Unit 12 Complaints 79
12.1 Introduction 79
12.2 Types of complaints 79
12.3 Letter content 80
12.4 Notes 80
12.5 Dealing with a complaint 80
12.6 Sample letters 81
12.7 Word study 82
12.8 Useful sentences 83
Unit 13 Claims 85
13.1 Introduction 85
13.2 Rules for filing a claim 85
13.3 Dealing with a claim 86
13.4 Sample letters 86
13.5 Word study 89
13.6 Useful sentences 91
Unit 14 Insurance 94
14.1 Introduction 94
14.2 Notes 94
14.3 Sample letters 95
14.4 Word study 97
14.5 Useful sentences 98
Unit 15 Shipment 100
15.1 Introduction 100
15.2 Letter content 100
15.3 Types of letters 101
15.4 Notes 102
15.5 Sample letters 103
15.6 Word study 104
15.7 Useful sentences 106
Unit 16 Container Service 108
16.1 Introduction 108
16.2 Advantages of container service 108
16.3 Packing 109
16.4 Marking 110
16.5 Sample letters 111
16.6 Word study 112
16.7 Useful sentences 113
Unit 17 Payment 115
17.1 Introduction 115
17.2 The procedures for issuing L/C 115
17.3 The content of a L/C 116
17.4 Urging the establishment of L/C 117
17.5 L/C amendments and extensions 117
17.6 Sample letters 118
17.7 Word study 120
17.8 Useful sentences 122
Unit 18 Sales Contract 124
18.1 Introduction 124
18.2 Content of the contract 124
18.3 Types of contracts 125
18.4 Sample letters 125
18.5 Word study 127
18.6 Useful sentences 128
References 130