Chapter 1 Economics 1
Unit 1 The Fundamentals of Economics 1
Unit 2 Supply and Demand 11
Unit 3 Consumption and Investment 20
Chapter 2 Finance 32
Unit 1 Financing 32
Unit 2 Banking 42
Unit 3 Inflation 52
Chapter 3 Marketing 64
Unit 1 Marketing Environment 64
Unit 2 The Four P’s of the Marketing Strategy 75
Unit 3 Uncontrollable Variables in Marketing Strategy 87
Chapter 4 Human Resource Management 99
Unit 1 Job Analysis 99
Unit 2 Recruitment 110
Unit 3 Employee Development 124
Chapter 5 International Trade 134
Unit 1 The Fundamentals of International Trade 134
Unit 2 International Payment 144
Unit 3 Trade Barriers 154
Chapter 6 Globalization 165
Unit 1 Introduction to Globalization 165
Unit 2 International Business Organizations 173
Unit 3 The Future of Globalization 183
参考文献 194