Unit 1 商务信函的基本要素 1
1.1 Layout of a Business Letter 1
1.2 Letter Styles 7
1.3 Addressing Envelopes 10
1.4 Faxes and E-mails 11
Exercises 14
Unit 2 开始业务与建立业务关系 17
2.1 Related Business Knowledge 17
2.2 Text 19
2.3 Useful Sentences 27
2.4 Writing Tutorial:Deciding the Type of Your Letter 28
Exercises 31
Unit 3 询价与报价 38
3.1 Related Business Knowledge 38
3.2 Text 39
3.3 Useful Sentences 46
3.4 Writing Tutorial:Beginning of a Business Letter 47
Exercises 49
Unit 4 发盘、还盘、接受或拒绝 57
4.1 Related Business Knowledge 57
4.2 Text 59
4.3 Useful Sentences 68
4.4 Writing Tutorial:Singling out the Key Purpose of Your Letter 70
Exercises 71
Unit 5 资信查询及其回复 79
5.1 Related Business Knowledge 79
5.2 Text 81
5.3 Useful Sentences 88
5.4 Writing Tutorial:Correct Paragraphs 91
Exercises 91
Unit 6 订单、接受订单以及谢绝订单 100
6.1 Related Business Knowledge 100
6.2 Text 102
6.3 Useful Sentences 110
6.4 Writing Tutorial:Making a Businesslike Ending 112
Exercises 113
Unit 7 交易的达成和合同的履行 121
7.1 Related Business Knowledge 121
7.2 Text 122
7.3 Useful Sentences 132
7.4 Writing Tutorial:Proper Wording 135
Exercises 138
Unit 8 洽谈支付方式信 145
8.1 Related Business Knowledge 145
8.2 Text 148
8.3 Useful Sentences 155
8.4 Writing Tutorial:Composing Appropriate Sentences 157
Exercises 158
Unit 9 敦促开立和修改信用证 165
9.1 Related Business Knowledge 165
9.2 Text 166
9.3 Useful Sentences 174
9.4 Writing Tutorial:Keeping Coherence 175
Exercises 177
Unit 10 包装、运输标志以及装运 186
10.1 Related Business Knowledge 186
10.2 Text 189
10.3 Useful Sentences 196
10.4 Writing Tutorial:Using the Correct Punctuation 200
Exercises 201
Unit 11 海运保险 211
11.1 Related Business Knowledge 211
11.2 Text 215
11.3 Useful Sentences 222
11.4 Writing Tutorial:Revising and Checking for Any Possible Mistakes 223
Exercises 225
Unit 12 洽谈代理业务信 233
12.1 Related Business Knowledge 233
12.2 Text 235
12.3 Useful Sentences 242
12.4 Writing Tutorial:Business Writing Principles—Six Cs 247
Exercises 249
Unit 13 投诉、争议、索赔及其解决 258
13.1 Related Business Knowledge 258
13.2 Text 260
13.3 Useful Sentences 267
13.4 Writing Tutorial:Avoiding Dangling Modifiers 273
Exercises 274
Unit 14 求职信 282
14.1 Related Business Knowledge 282
14.2 Text 286
14.3 Useful Sentences 296
14.4 Writing Tutorial:Paying Attention to the Sentence Structure 299
Exercises 300
Appendix Ⅰ 各章练习题参考答案 306
Appendix Ⅱ 美国州名标准缩写 387
Appendix Ⅲ 加拿大省名标准缩写 388
Appendix Ⅳ 常用地址和商务机构缩略语 389
Appendix Ⅴ 世界主要机场、港口名称英中对照表 390