Unit 1 The Everyday Importance of Business 1
1 The Business World Around You 3
2 Making a Personal Business Decision 10
3 Managing Money 16
4 Understanding International Businesses 22
5 Success in Business 28
Unit 2 Inside the Business World 35
1 Owners,Employees and Customers 37
2 Business Finance and Management 43
3 The Economy,the Government and Legal Forces 50
4 Trends in the Business World 56
Unit 3 Ethics and Social Responsibility 63
1 Business Ethics and Ethical Issues 65
2 The Concept of Social Responsibility 72
3 Consumerism 79
4 Employment Practices and Environmental Issues 84
5 Social Responsibility Strategies 91
Unit 4 Forms of Business Organization 97
1 Sole Proprietorships 99
2 Partnerships 106
3 Corporation 113
4 Small Business 120
5 Franchising 127