Part One Chinese Publishing Historyand Culture 2
Chapter 1 Book Publishing History in China 2
Section A Book Publishing in Ancient China 2
Section B Book Publishing in Modern and Contemporary China 10
Chapter 2 Rapid Development of Chinese Publishing Industry and Going Global 18
Section A The Promotion and Strategies from the Government 18
Section B Approaches for Going Global of Publishing Houses 28
Part Two Publishing History of Western Countries 36
Chapter 3 General Considerations and Earliest Book Form in Europe 36
Section A General Considerations 36
Section B The Earliest Book Form in Europe 44
Chapter 4 Ancient Greco-Roman Publishing 53
Section A Alexandria Library 53
Section B The Destruction of the World's Ancient Literature 65
Chapter 5 Books in Ancient Greek and Roman and the Early Christian Era 76
Section A Greek and Roman in Classical Antiquity 76
Section B Books in the Early Christian Era 86
Chapter 6 The Medieval Book and Book Trade 95
Section A The Medieval Book 95
Section B The Flourishing Book Trade：1550—1800 106
Chapter 7 The Age of Early Printing in Europe 118
Section A Early Printing：1450—1550 118
Section B Printing in Britain 131
Chapter 8 US Publishing（Colonial Times—Present） 143
Section A The Colonial Times to 1900：Beginnings 143
Section B US Publishing from 1900 to the End of the 20th Century：Going Commercial 154
Part Three The Digitization and the Future of Book Publishing 166
Chapter 9 The Digitization of Book Publishing：A Case Study of Higher Education Book Publishing 166
Section A The Crisis in Higher Education Book Publishing with the Emergence of Digital Media 166
Section B Digitized Higher Education Books 172
Chapter 10 The Future of Book Publishing 179
Section A The Seven Technology Trends in Book Publishing 179
Section B Three Industry Goals in Book Publishing 187