Unit 1 Network 1
Text A What is Internet？ 1
New Words 5
Phrases 7
Abbreviations 7
Exercises 8
Text B Computer Networking Device 10
New Words 13
Phrases 15
Abbreviations 16
Exercises 16
Reading Material 17
Small Business Domain Name 17
参考译文 什么是因特网？ 21
Unit 2 E-commerce 24
Text A Introduction to E-commerce 24
New Words 28
Phrases 29
Exercises 30
Text B E-commerce and SEO 32
New Words 37
Phrases 38
Exercises 38
Reading Material 39
Common E-commerce Pitfalls 39
参考译文 电子商务 46
Unit 3 Online Shopping 49
Text A Introduction to Online Shopping 49
New Words 54
Phrases 55
Exercises 56
Text B Create an Online Shop 58
New Words 63
Phrases 64
Exercises 65
Reading Material 66
10 Tips for Selling on the Internet and WWW 66
参考译文 在线购物 68
Unit 4 Plan and Fulfillment of E-commerce 72
Text A Fulfilling Customer Orders 72
New Words 77
Phrases 78
Exercises 79
Text B Planning for E-commerce 81
New Words 88
Phrases 89
Abbreviations 90
Exercises 90
Reading Material 91
Dell's B2B E-commerce Overview 91
参考译文 完成客户订单 95
Unit 5 Payment 99
Text A Accepting Online Payments 99
New Words 102
Phrases 104
Abbreviations 104
Exercises 104
Text B Mobile Payment 106
New Words 111
Phrases 112
Abbreviations 113
Exercises 113
Reading Material 114
Managing Risk in E-commerce 114
参考译文 接受在线支付 118
Unit 6 Supply Chain Management 121
Text A Introduction to Supply Chain Management 121
New Words 125
Phrases 127
Abbreviations 127
Exercises 128
Text B E-marketplaces，Online Auctions and Exchanges 129
New Words 136
Phrases 137
Exercises 138
Reading Material 139
SAP Supply Chain Management 139
参考译文 供应链管理 144
Unit 7 Logistics 147
Text A Introduction to Logistics 147
New Words 150
Phrases 152
Exercises 152
Text B Knowing when a WMS or WCS is Right for Your Company 155
New Words 158
Phrases 159
Abbreviations 159
Exercises 160
Reading Material 160
Transportation Management System 160
参考译文 物流 164
Unit 8 Certificate 167
Text A Introduction to Digital Certificates 167
New Words 171
Phrases 172
Abbreviations 173
Exercises 173
Text B Certificate Authority 175
New Words 179
Phrases 180
Abbreviations 181
Exercises 181
Reading Material 182
PKI 182
参考译文 数字证书导论 185
Unit 9 Secure and Encryption 188
Text A Securing Your E-commerce Systems 188
New Words 194
Phrases 196
Abbreviations 197
Exercises 197
Text B How Encryption Works 199
New Words 204
Phrases 205
Abbreviations 206
Exercises 206
Reading Material 207
What is Encryption？ 207
参考译文 保护你的电子商务系统 211
Unit 10 The Future of E-commerce 216
Text A Introduction to the Future of E-commerce 216
New Words 220
Phrases 222
Exercises 223
Text B Mobile Commerce 226
New Words 229
Phrases 230
Abbreviations 231
Exercises 231
Reading Material 232
O2O:The New Rising Force of China 232
参考译文 电子商务的未来 237
附录A 词汇总表 241
A.1 单词表 241
A.2 词组表 267
A.3 缩写表 279
附录B 电子商务新词的构成与翻译 281
B.1 电子商务专业英语词汇的构造特点 281
B.2 电子商务专业英语词汇的翻译方法 283
附录C 自测题 284
C.1 自测一 284
C.2 自测二 287
C.3 自测一答案 291
C.4 自测二答案 293
参考文献 296