《景区景点实用英语》PDF下载

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作　　者：王君，冯海霞主编
出版社：北京：旅游教育出版社
出版年份：2007
ISBN：7563714022
页数：188 页

图书介绍：本书涉及了景区景点管理及服务的多个重要环节，包括门票设计、排队管理、客户关系管理、娱乐设施、景区餐饮、旅游商品、旅游安全、游客投诉及世界遗产。本书介绍了国内外很多经典案例以及景区服务的具体操作办法，非常实用。另外，每课还设计了两个与该环节密切相关的对话。

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Text Tourism Tickets 3

English for Tourist SitesUnit 1 Tourism Tickets 3

Dialogue 1 About Tourism Tickets 6

Dialogue 2 About Electronic Tickets 7

Exercises 8

Reference Reading Tourist Sites to Raise Admission Fee 9

Unit 2 Management of Lining-up 12

Text Management of Lining-up 12

Dialogue 1 About Hong Kong Disneyland 15

Dialogue 2 About GPS in Tourist Volume Management 16

Exercises 17

Reference Reading Disney's Solutions to Lining-up 18

Text Disney World Redefines CRM Strategy 20

Unit 3 Customer Relationship Management 20

Dialogue 1 About Reinforcement of CRM 26

Dialogue 2 About Maintaining Customers 26

Exercises 28

Reference Reading Key Points of CRM 29

Unit 4 Recreational Storm 30

Text Recreational Storm 30

Dialogue 1 About Hong Kong Ocean Park 36

Dialogue 2 About the 2006 World Leisure Expo 37

Exercises 39

Reference Reading A Paradise of Risks 42

Unit 5 Food and Beverage in Scenic Spots 44

Text Food and Beverage in Scenic Spots 44

Dialogue 1 At a Folk Restaurant in a Theme Park 48

Dialogue 2 About an Unforgettable Meal 50

Exercises 51

Reference Reading Service Is More Important than Product Itself 54

Unit 6 Souvenirs 56

Text Souvenirs 56

Dialogue 1 At a Souvenir Shop 64

Dialogue 2 Bargaining over Tapestries 65

Exercises 67

Reference Reading New Point of Economical Development of Museum 69

Unit 7 Correct Guidance to Tourists'Behavior 72

Text Correct Guidance to the Tourists'Behavior 72

Dialogue 1 About Why Taking Photos Is Forbidden 76

Dialogue 2 A Training to a New Guide 77

Exercises 78

Reference Reading Tourism and Environmental Protection 81

Unit 8 Tourist Safety 82

Text Tourist Safety 82

Dialogue 1 At the Place of Bungee 86

Dialogue 2 About Safety Inspection 87

Exercises 88

Reference Reading International Tourist Safety Regulations 90

Unit 9 Tourist Complaints 92

Text Tourist Complaints 92

Dialogue 1 How to Handle Tourist Complaints 102

Dialogue 2 Dealing with a Tourist Complaint 103

Exercises 105

Reference Reading The Psychoanalysis of the Tourist Complaint 105

Text World Heritage 107

Unit 10 World Heritage 107

Dialogue 1 About World Heritage 113

Dialogue 2 About the Historic City of Macao 114

Exercises 115

Reference Reading Concept of World Heritage 116

景区景点实用英语第一单元景区门票 121

课文景区门票 121

对话一关于旅游门票 123

对话二关于电子门票 123

相关链接北京旅游景区门票有望提价 124

第二单元排队管理 126

课文排队管理 126

对话一关于香港迪斯尼乐园 128

相关链接迪斯尼针对景区排队的解决方案 129

对话二关于GPS在客流管理中的应用 129

第三单元客户关系管理 131

课文迪斯尼世界重新定义客户关系管理战略 131

对话一关于如何加强客户关系管理 135

对话二关于客户维护 136