Lesson 1
Lesson 2
Text Evolution of Management 2
Lesson 3
Lesson 4
Lesson 5
Lesson 6
Lesson 7
Text Introduction 8
Notes 8
Lesson 8
Lesson 9
Lesson 10
Vocabulary 11
Lesson 11
Comprehension Questions 12
Lesson 12
Lesson 13
Exercises 14
Lesson 14
Translation 14
Discussion Questions 14
Boeing Company 15
Case Study 15
Lesson 15
Writing 15
Terms 19
Synergy 19
Delphi Analysis 20
Henri Fayol 21
Profile 21
References 24
Text Management:Functions and Skills 26
Notes 31
Text Introduction 31
Vocabulary 35
Comprehension Questions 36
Discussion Questions 38
Exercises 39
Translation 39
Southwest Airlines 40
Writing 40
Case Study 40
Management Control Systems 45
Terms 45
Organizational Environment 46
Robert Dickenson 47
Profile 47
References 49
Text Decision Making 51
Text Introduction 57
Notes 57
Vocabulary 58
Comprehension Questions 60
Translation 62
Exercises 62
Discussion Questions 62
Case Study 63
Writing 63
Microsoft Corporation 63
Terms 69
Incentive Plans 69
Intellectual Property 70
Profile 71
Herbert A.Simon 71
References 73
Text Strategic Management 75
Notes 80
Text Introduction 80
Vocabulary 82
Comprehension Questions 83
Discussion Questions 84
Translation 85
Exercises 85
Amazon.com,Inc. 86
Case Study 86
Writing 86
Seven-S Framework 91
Terms 91
Mission Statement 91
Michael Eisner 92
Profile 92
References 97
Text Leadership 99
Text Introduction 104
Notes 104
Vocabulary 109
Comprehension Questions 110
Discussion Questions 111
Exercises 112
Translation 112
Writing 113
Greyhound Lines,Inc. 113
Case Study 113
ERG Theory 117
Terms 117
Human Resources Management 118
Jack Welch,Jr. 119
Profile 119
References 124
Text Motivating for Performance 126
Text Introduction 133
Notes 133
Vocabulary 138
Comprehension Questions 139
Translation 141
Discussion Questions 141
Exercises 141
Writing 142
Wal-Mart Stores,Inc. 142
Case Study 142
Corporate Culture 146
Terms 146
Reward Systems 147
Walter Elias Disney 148
Profile 148
References 154
Text Interpersonal Communication 156
Notes 162
Text Introduction 162
Vocabulary 164
Comprehension Questions 165
Translation 167
Discussion Questions 167
Exercises 167
Writing 169
Dell Computer Corporation 169
Case Study 169
Corporate Communication 172
Terms 172
Sam Walton 173
Profile 173
Intercultural Communication 173
References 178
Text Restaurant Management 180
Text Introduction 192
Notes 192
Vocabulary 194
Comprehension Questions 195
Discussion Questions 197
Exercises 198
Translation 198
Case Study 199
McDonald's 199
Writing 199
SWOT Analysis 203
Terms 203
Profile 204
Five Forces Model 204
Ray Arthur Kroc 204
References 207
Text Hotel Management 209
Text Introduction 218
Notes 218
Vocabulary 221
Comprehension Questions 222
Exercises 224
Discussion Questions 224
Translation 224
Case Study 226
Marriott International,Inc. 226
Writing 226
Terms 231
LBO 231
MBO 231
Profile 232
Howard Johnson 232
References 237
Text Travel Agency Management 239
Text Introduction 248
Notes 248
Vocabulary 252
Comprehension Questions 253
Translation 255
Exercises 255
Discussion Questions 255
Writing 256
Case Study 257
American Express Company 257
Terms 260
Chapter 7 260
Chapter 11 261
Thomas Cook 261
Profile 261
References 263
Text International Financial Management 265
Text Introduction 273
Notes 273
Vocabulary 280
Comprehension Questions 280
Exercises 282
Discussion Questions 282
Translation 282
Writing 283
Case Study 284
First Union Corporation 284
LIBOR 287
ROI 287
Terms 287
Milton Friedman 288
Profile 288
References 291
Text Management Support Systems 293
Text Introduction 299
Vocabulary 299
Notes 299
Comprehension Questions 300
Discussion Questions 302
Exercises 302
Translation 302
Writing 304
R.H.Macy Co. 304
Case Study 304
Terms 307
EDI 307
ERP 308
Williom H.Bill Gates 309
Profile 309
References 312
Text Tourism Economics 314
Text Introduction 322
Notes 322
Vocabulary 329
Comprehension Questions 330
Discussion Questions 332
Exercises 332
Translation 332
Case Study 333
Harrah's Entertainment,Inc. 333
Writing 333
LCLg 338
Terms 338
Prime Rate 339
Profile 340
John Maynard Keynes 340
References 345
Text Tourism Marketing 347
Text Introduction 353
Notes 353
Vocabulary 356
Comprehension Questions 356
Discussion Questions 358
Exercises 359
Translation 359
Writing 360
Case Study 360
Carnival Corporation 360
Terms 364
Market Segmentation 364
Marketing Plan 365
Profile 366
Philip Kotler 366
References 369
Text Business Research 371
Text Introduction 379
Notes 379
Comprehension Questions 382
Vocabulary 382
Discussion Questions 384
Exercises 385
Translation 385
Writing 386
Case Study 386
EuroDisney 386
Terms 391
Hypothesis 391
Model 392
Profile 393
Chuck Y.Gee 393
References 395
Notes 396
Vocabulary 443
References 457