《商务英语泛读 第1册》PDF下载

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  • 作  者:李健,詹书权主编;耿建祥,汪金刚,吕晓副主编
  • 出 版 社:北京:北京工业大学出版社
  • 出版年份:2014
  • ISBN:9787563940288
  • 页数:141 页
图书介绍:本教材以《国家中长期教育改革与发展规划纲要》为指导,以高校培养高素质、应用性人才为目标,结合高校教学和商务活动实际情况,精选语料,科学编排。本教材共设计十个单元,主题涵盖企业组织与管理、企业文化与职场关系、人力资源管理等方面,适合高校商务英语专业或其他专业学生及国际商务从业人员学习、参考。

Unit One Company Organization and Management 1

Part One Lead-in and Warming-up 1

Part Two Texts 2

Text A : What Management Is and Why Management Is Needed 2

Text B : Time for the “Big Smart” Company 7

Part Three Business Simulation 9

Part Four Fun Time 10

Unit Two Corporate Culture and Office Relationship 12

Part One Lead-in and Warming-up 12

Part Two Texts 13

Text A : Create a Positive Corporate Culture 13

Text B : Dealing with an Office Relationship 17

Part Three Business Simulation 19

Part Four Fun Time 22

Unit Three Human Resources Management 23

Part One Lead-in and Warming-up 23

Part Two Texts 24

Text A : In-service Training 24

Text B : Job Satisfaction and Job Promotion/Raise in Pay 29

Part Three Business Simulation 31

Part Four Fun Time 33

Unit Four Business Documents 35

Part One Lead-in and Warming-up 35

Part Two Texts 36

Text A : Introduction of Business Documents 36

Text B : Differences between Business Letters and Business E-mail 42

Part Three Business Simulation 47

Part Four Fun Time 49

Unit Five Business Conferences 50

Part One Lead-in and Warming-up 50

Part Two Texts 51

Text A: Conducting Effective Business Conferences 51

Text B: Business Conference Handout, Report and Etiquette 56

Part Three Business Simulation 59

Part Four Fun Time 62

Unit Six Business Negotiation 64

Part One Lead-in and Warming-up 64

Part Two Texts 65

Text A : The Steps of Business Negotiation 65

Text B : The Acceptance Must Be Unconditional 72

Part Three Business Simulation 74

Part Four Fun Time 76

Unit Seven Business Etiquette 77

Part One Lead-in and Warming-up 77

Part Two Texts 78

Text A : Business Etiquette in Pacific Rim Countries 78

Text B : Etiquette and Business Etiquette 83

Part Three Business Simulation 85

Part Four Fun Time 88

Unit Eight Business Travel 89

Part One Lead-in and Warming-up 89

Part Two Texts 90

Text A: How to Plan for Business Travel 90

Text B: Business Travel Etiquette 95

Part Three Business Simulation 97

Part Four Fun Time 99

Unit Nine Marketing Strategy 101

Part One Lead-in and Warming-up 101

Part Two Texts 102

Text A : Marketing Strategy and Marketing Mix 102

Text B : Branding and Adveertising 108

Part Three Business Simulation 112

Part Four Fun Time 113

Unit Ten Finance Management and Control 116

Part One Lead-in and Warming-up 116

Part Two Texts 117

Text A : Finance Management and Control 117

Text B : Accounting 124

Part Three Business Simulation 127

Part Four Fun Time 131

参考答案 134

参考文献 140