Unit One Company Organization and Management 1
Part One Lead-in and Warming-up 1
Part Two Texts 2
Text A : What Management Is and Why Management Is Needed 2
Text B : Time for the “Big Smart” Company 7
Part Three Business Simulation 9
Part Four Fun Time 10
Unit Two Corporate Culture and Office Relationship 12
Part One Lead-in and Warming-up 12
Part Two Texts 13
Text A : Create a Positive Corporate Culture 13
Text B : Dealing with an Office Relationship 17
Part Three Business Simulation 19
Part Four Fun Time 22
Unit Three Human Resources Management 23
Part One Lead-in and Warming-up 23
Part Two Texts 24
Text A : In-service Training 24
Text B : Job Satisfaction and Job Promotion/Raise in Pay 29
Part Three Business Simulation 31
Part Four Fun Time 33
Unit Four Business Documents 35
Part One Lead-in and Warming-up 35
Part Two Texts 36
Text A : Introduction of Business Documents 36
Text B : Differences between Business Letters and Business E-mail 42
Part Three Business Simulation 47
Part Four Fun Time 49
Unit Five Business Conferences 50
Part One Lead-in and Warming-up 50
Part Two Texts 51
Text A: Conducting Effective Business Conferences 51
Text B: Business Conference Handout, Report and Etiquette 56
Part Three Business Simulation 59
Part Four Fun Time 62
Unit Six Business Negotiation 64
Part One Lead-in and Warming-up 64
Part Two Texts 65
Text A : The Steps of Business Negotiation 65
Text B : The Acceptance Must Be Unconditional 72
Part Three Business Simulation 74
Part Four Fun Time 76
Unit Seven Business Etiquette 77
Part One Lead-in and Warming-up 77
Part Two Texts 78
Text A : Business Etiquette in Pacific Rim Countries 78
Text B : Etiquette and Business Etiquette 83
Part Three Business Simulation 85
Part Four Fun Time 88
Unit Eight Business Travel 89
Part One Lead-in and Warming-up 89
Part Two Texts 90
Text A: How to Plan for Business Travel 90
Text B: Business Travel Etiquette 95
Part Three Business Simulation 97
Part Four Fun Time 99
Unit Nine Marketing Strategy 101
Part One Lead-in and Warming-up 101
Part Two Texts 102
Text A : Marketing Strategy and Marketing Mix 102
Text B : Branding and Adveertising 108
Part Three Business Simulation 112
Part Four Fun Time 113
Unit Ten Finance Management and Control 116
Part One Lead-in and Warming-up 116
Part Two Texts 117
Text A : Finance Management and Control 117
Text B : Accounting 124
Part Three Business Simulation 127
Part Four Fun Time 131
参考答案 134
参考文献 140