《国际商务英语函电》PDF下载

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  • 作  者:蒋磊主编;巩坚,陈延潼副主编
  • 出 版 社:北京:对外经济贸易大学出版社
  • 出版年份:2014
  • ISBN:9787566309464
  • 页数:142 页
图书介绍:全书共十章,介绍了利用函电进行交易磋商的主要方面,其中包括商业书信的撰写,商务关系的建立,询盘与答复,发盘与还盘,接受订单,支付、包装与运输,保险与仲裁,投诉与索赔,代理与寄售等。每章包括学习重点、专业知识概述、样信展示、词汇句法注解、常用句型及课后练习。

Project 1 An Overlook of Business Correspondence 1

Module 1 Functions and Tendency of Business Writing 1

Module 2 Basic Categories and Principles of Modem Business Writing 2

Module 3 Structure ofa Business Letter 3

Module 4 Style of a Business Letter 11

Module 5 Ways of Envelope Addressing 17

Module 6 A Brief Introduction to E-mails 19

Module 7 Extending Skills 21

1.Practicing Guide:An Introduction to Trade Documents(贸易单证介绍) 21

2.Simulating Operations:Sales Confirmation(销售确认书) 21

Module 8 Trying Your Hands 23

Project 2 Estabilishing Business Relations 27

Module 1 Channels for Obtaining Information of Potential Partners 27

Module 2 Writing Skills 28

Module 3 Case Remark 28

Module 4 Extending Skills 30

1.Practicing Guide:Commodity Inspection(商品检验) 30

2.Simulating Operations:Commodity Inspection Letters(商品检验信函) 32

Module 5 Trying Your Hands 36

Project 3 Inquiry and Reply 37

Module 1 Classification ofInquiry 37

Module 2 Writing Skills 38

Module 3 Case Remark 38

Module 4 Extending Skills 41

1.Practicing Guide:Commercial Invoice(商业发票) 41

2.Simulating Operations:Proforma Invoice (形式发票) 42

Module 5 Trying Your Hands 44

Project 4 Offers and Counter-offers 47

Module 1 Classification of Offers 47

Module 2 Writing Skills 47

Module 3 Case Remark 48

Module 4 Extending Skills 50

1.Practicing Guide:Sales Contract(销售合同) 50

2.Simulating Operations:Sales Contract (销售合同) 53

Module 5 Trying Your Hands 55

Project 5 Acceptance and Order Fulfillment 59

Module 1 Confirmation of Acceptance 59

Module 2 Writing Skills 61

Module 3 Case Remark 62

Module 4 Extending Skills 65

1.Practicing Guide:Order Writing (订单制作) 65

2.Simulating Operations:Order Writing(订单制作) 65

Module 5 Trying Your Hands 66

Project 6 Payment 69

Module 1 Payment in International Trade 69

Module 2 Letter of Credit 69

Module 3 Writing Skills 70

Module 4 Case Remark 72

Module 5 Extending Skills 75

1.Practicing Guide:Bill of Exchange/Draft(汇票) 75

2.Simulating Operations:Bill of Exchange(汇票) 76

Module 6 Trying Your Hands 79

Project 7 Delivery of Goods 85

Module 1 Packing 85

Module 2 Shipment 86

Module 3 Writing Skills 88

Module 4 Case Remark 89

Module 5 Extending Skills 91

1.Practicing Guide:Transportation Documentation(运输单据) 91

2.Simulating Operations:Packing List (装箱单) 92

Module 6 Trying Your Hands 93

Proiect 8 Insurance and Arbitration 99

Module 1 Marine Transportation Insurance 99

Module 2 Writing Skills on Insurance 102

Module 3 Arbitration and Writing Skills 109

Module 4 Case Remark 110

Module 5 Extending Skills 112

1.Practicing Guide:Insurance Policy (保险单) 112

2.Simulating Operations:Insurance Policy(保险单) 112

Project 9 Complaints,Claims and Settlement 117

Module 1 Complaints and Claims 117

Module 2 Case Remark 118

Module 3 Extending Skills 126

1.Practicing Guide:Shipping Advice (装运通知) 126

Module 4 Trying Your Hands 128

Project 10 Agency and Consignment 131

Module 1 Agents 131

Module 2 Case Remark 132

Module 3 Consignment 134

Module 4 Extending Skills 136

1.Practicing Guide:InvitationforBids andBiding(招标邀请与招标) 136

2.Simulating Operations:Reply—Applying to Submit a Bid(回复——同意投标) 137

Module 5 Trying Your Hands 139

参考文献 142