目录 3
一 传播观念 Ideas of Communication 3
传播学是什么？ What s Communication? 3
西方当代传播学学术思想的回顾和展望 Reviews and Expectations on Contemporary Western Communication Theories 13
麦克卢汉的传播思想 On McLuhan s Communication Theory 21
关于传播学在中国发展的若干思考 Reflections about the Development of Communication Studies in China 30
中国现代化的传播学反思 Analyzing the Modernization in china in Perspective of Communication 40
关于传播的断面思维 Sectional Views of Communication 71
从传播出发 Starting from Communication 83
二 媒介空间 Space of Media 89
好莱坞阴影下的法国电影 French Movie in the Shadow of Hollywood 89
现代广告的实践策略和文化分析 Practicing Strategies and Cultural Analysis on Modern Advertisements 97
广告传播的逻辑 The Logic of Advertising Communication 107
注重参与的现代媒介文化 The Modern Media Culture with Accentuation on Participation 116
电视传播的个性化——谈凤凰卫视的话语风格 Individuation of TV Communication:Speech Style of Phoenix TV 122
从法国新电视台看当代电视的传播形式 Communication Patterns of Contemporary TV Program: A Study on French CANAL Images:the Paradox in Communication 126
影像：传播悖论 Symbols and Postures in the Being Space: An Analysis of Semiotics and Human 131
生存空间的符号与姿态 Ecology on The Current Chinese Humanism Documentary 138
三 社会话语 Social discourse 151
经济改革的形象铭文 An Inscription of the Figure of Economic Reform 151
新闻事件的传播透视 News Event in Perspective of Communication: From A Teaching Case of Graduate Student 165
网络传播的社会张力 Social Tension of Internet Communication 173
解析都市报的传播空间 Communication Space of City Newspapers 181
四 全球化命题 Globalization s proposition 197
法国主流经济思想自我剖析 Self-examination of French Mainstream Economic Thoughts 197
法国电视体制的市场化转型 On Transformation of Marketization of French TV System 210
跨文化传播的全球化背景 Globalization Background of Intercultural Communication 219
信息传播与本土文化的互动 Interaction Between Information Communication and Local Culture 225
法兰西：苦涩的胜利 France:A Saline Victory 232
美伊战争的传播膨胀 Communication Dilation of the Iraq War 238