Unit 1 Starting a Business（创办企业） 1
Text How to Launch a Business Abroad 1
Supplementary Reading Methods of Performance Evaluation 7
Unit 2 International Trade（国际贸易） 11
Text The Advantages of International Trade 11
Supplementary Reading Barriers to International Trade 14
Unit 3 International Finance（国际金融） 17
Text The Stock Market 17
Supplementary Reading International Monetary Fund 22
Unit 4 Business Organizations&Investment（商业组织与投资） 29
Text The Benefits of Foreign Direct Investment to Host Countries 29
Supplementary Reading World Bank 33
Unit 5 Marketing&Insurance（营销与保险） 37
Text E-Insurance for the Digital Age 37
Supplementary Reading The Five Ws of Marketing 42
Unit 6 Corporate Culture（企业文化） 45
Text What is Corporate Culture? 45
Supplementary Reading Creating a Culture of Innovation 51
Unit 7 Management（管理） 55
Text Management Defined 55
Supplementary Reading The Combination of Diversified Cultures 61
Unit 8 Trade Fairs（展销会） 65
Text Guangzhou Trade Fair 65
Supplementary Reading China Upgrades Urumqi Trade Fair,Eyes Broader Eurasia Prosperity 69
Unit 9 Economic Crisis（经济危机） 71
Text The Great Depression 71
Supplementary Reading 10 Ways to Manage Your Money in Economic Crisis 77
Unit 10 WTO&China（世界贸易组织与中国） 79
Text A Closer Look at the WTO 79
Supplementary Reading WTO Spirit:a Win-Win for All 84
Unit 11 Advertising（广告） 87
Text Advertising Strategy 87
Supplementary reading 10 Differences between Advertising and Public Relations 94
Unit 12 Human Resources Management（人力资源管理） 97
Text The Tech Effect on Human Resources 97
Supplementary Reading Risk Management and Human Resources Team Up to Cut Absence Costs 102
Unit 13 Contract and Contract Law（合同与合同法） 107
Text Contractual Formation 107
Supplementary Reading Origins of Contract law 114
Unit 14 Securities and Securities Law（证券与证券法） 117
Text Securities Regulation in the United States 117
Supplementary Reading Sarbanes-Oxley Act 123
Unit 15 Commerce and Commercial Law（商业和商业法） 129
Text Commercial law 129
Supplementary Reading Basic Categories of Property 133
Key to the Exercises 137
References 146