Part 1 Enterprise Management 2
Dynamic Capabilities of Family Owned Business:Theoretical and Empirical Research&Zhao Yongjie Joe Teng 2
The Influences of Social Media Characteristics on Customer Participation in Social Media&Jiao Yongbing Gao Jing Yang Jian 13
Exploring Business Model Innovation Practice for Established Firms&Jiang Li 20
Diminishing Marginal Utility of Risk Probability&Zhang Xiaodong 24
Factors Motivates Customers to Participate in Social Commerce under the Influence of Role Stress and Conflict&Cai Rongjiang 29
Enterprise Technology Innovation and Intellectual Property Protection in Ningbo&Li Qi Peng Jing 32
Analyzing the Unique Business Model of IKEA&Alexandre Lucas 39
A Quick Analysis of McDonald's in USA&Emilie Fournier 43
Part 2 Logistics and Supply Chain Management 49
Evaluation Theory and Application of Logistics Enterprise Customer Satisfaction Degree&Jiao Xinlong 49
Study on Construction of Foreign Trade Service Supply Chain Based on Research of Foreign Trade Demand&Guo Chunrong Xu Yan 55
Game Analysis and Pushing Strategy of Low Carbon Supply Chain Cooperation&Zhang Xiaodong 62
Process of Providing Humanitarian Aid Logistics&Gumerov Rinat 66
Evaluation on Wisdom Degree of Enterprise in Smart City Construction:A Case Study of Ningbo Zhongtong Logistics Group&Zhu Geng Zhu Zhanfeng Zhao Jing 72
Influence of Environment Regulation on Sea Transport Industry&Hanna Soldatova 81
Part 3 Financial Management 88
Research on Relationship Between Corporate Governance and Financial Performance of Port Listed Companies&Wang Renxiang Du Yunchao 88
Cost Control Situation and Countermeasures of Hardware Manufacturing—A Case Study in Ningbo&Yao Liqiong Hong Lini Liu Yongbo 96
The Central Government,China Banking Regulatory Commission，and Rural Bank:Based on the Analysis of Double Principal-Agent Relationship&Li Hongyu 102
The Comparative Research on the Accounting Standard of Revenue Between China and America&Luo Meijuan 106
Correlation of Investment Cash Flow Sensitivity and Financial Constraints&Yu Zuwei Zhang Biao Shao Jishu Hu Hongwei Liu Sulang 111
Part 4 Management Science 128
Using the SSA Model to Analysis FDI,Fixed Asset Investment and Resident Consumption on Ningbo Economic Growth&Guo Yue Cai Jinfeng 128
Based on the Theory of Perceived Value the Study about the Influence of Bank Brand Image on Customer Loyalty&Gong Lingyu Wang Renxiang 139
Research on Paths of City Brand Internet Communication&Liu Hao Zhao Yongjie 149
Study on Ningbo Industrial Structure Development Based on Concentric Zone Theory&Xue Jingjing Zhu Zhanfeng Zhu Yiqing Li Qi 156
Risk Assessment of Ship Oil Spills in the Ningbo-Zhonshan Port&Zhao Yapeng 166
Study on Characteristics，Restrictive Factors and Countermeasures of Ningbo Cultural Industry&Qiao Wen Wang Xue 171
The Price of a City Dream—Rural Migrant Workers in China's Urbanization Process&Shen Xuelian 177
Research on Business Transformation at Tesco&Daniel Gille 181
Part 5 Management Engineering 186
Interactive System Dynamics Model Between Port and City&Yan Sen Mo Qunli 186
The Study of New Simple Method for 3×n Job-shop Scheduling Problem with Precedence Constraints&Jia Chunyu 193
Green Inland Navigation Developing Path of Zhejiang Province&Zhao Yapeng 199
A Sequencing Method for the Mixed-model Assembly Line in Consideration of the Car's Transportation Schedule on Land&Hugejile 204
The Development and Protection Research of the Island Resources in Zhejiang Province&Wang Shibiao Wang Ping Shen Gongming 209
Transportation Problems in China's Urbanization:Ways of Solving&Kryhin Illia 214
Part 6 Economy and Trade 222
An Empirical Research on Chinese FDI Development Path Based on Time Series Data and Provincial Panel Data&Gao Zhixiong 222
The Mechanism Analysis of the Impact of Trade Protection on Technological Innovation:A Level-innovation Model&Nie Honglong 229
Exploring the Way of Introducing European Products to China:Case Study in CALOR&Amélie Bacco 242
An Empirical Study on Sino-five Central Asian Countries Intra-industry Trade for Manufactures:The Perspective of One Belt and One Road&Zou Jiali Gao Zhixiong 246
Exploring the Development ofApple Inc&Amélie Poisson 254
Part 7 Comprehensive Innovation 259
Intellectual Capital's Effects on Performance of Chinese Listed Banks&Tang Xingui Xu Xiaofeng Zheng Jingjing 259
Organic Integration of Sino-American Accounting Teaching and Domestic Accounting Teaching—Based on Accounting Major Teaching Practice in Ningbo University of Technology&Liang Xuwen 268
Curriculum Design Based on Talent Training in Applied-oriented Undergraduate Universities&Wang Xue Qiao Wen Xie Xingheng 274
Enlightenment from TAFE in Australia to College English Teaching in China&Mo Qunli 278
The Application and Practice of the Inquiry Teaching Model in Management&Yao Lina 283
Analysis on the Relationship of Conception Education Change and Higher Education Innovation&Yan Zemin 289
Internet Addiction Problem among European Adolescents&Anatolii Reva 296