Unit One（经济学） 1
Text Ten Principles of Economics 2
Supplementary Reading The Turning Point 33
Unit Two（国际贸易） 45
Text Principles of the Trading System 46
Supplementary Reading Could China Overtake U.S.as Global Trader ？ 72
Unit Three（金融学） 81
Text The Balance of Payments 82
Supplementary Reading East Asia’s Foreign Exchange Rate Policies 117
Unit Four（管理学） 125
Text Strategic Management 126
Supplementary Reading Three Keys to Flourishing in Trying Times 159
Unit Five（营销学） 167
Text Focusin Marketing Strategy with Segmentation and Positioning 168
Supplementary Reading The Legacy That Got Left on the Shelf 191
Unit Six（会计学） 201
Text An Introduction to Accounting Concepts 202
Supplementary Reading Global Accounting Effort Gains A Step 227
Unit Seven（国际商务） 231
Text International Business 232
Supplementary Reading Huawei： Cisco’s Chinese Challenger 259
Unit Eight（电子商务） 267
Text Electronic Commerce 268
Supplementary Reading Promotions Drive Sales on Singles’ Day 295
（课外阅读参考） 303