Unit 1 1
Text:Ethics and Business Ethics:A General View 1
Exercises 6
Extensive Reading:How Does Ethics Work in Ecosystem Protection? 8
Reference Translation of the Main Text：第一单元 伦理学和商业伦理：一种普遍看法 14
Reference Answer 17
Unit2 19
Text:Strategic Management 19
Exercises 23
Extensive Reading:McDonald's Plan to Win 25
Reference Translation of the Main Text：第二单元 战略管理 27
Reference Answer 30
Unit 3 32
Text:The Why,What and How of Mangement Innovation 32
Exercises 38
Extensive Reading:The Case for Innovation and Talent Management 40
Reference Translation of the Main Text：第三单元 管理创新的缘由、内容以及方式 44
Reference Answer 47
Unit 4 49
Text:Knowledge Sharing 49
Exercises 53
Extensive Reading:Customer Participation in Service Innovation 55
Reference Translation of the Main Text：第四单元 知识共享 57
Reference Answer 60
Unit 5 62
Text:Crossculture and Its Implication on Management 62
Exercises 66
Extensive Reading:Hofstede's Cultural Dimensions:A Useful Cultural Analysis Model 68
Reference Translation of the Main Text：第五单元 跨文化及其对管理的启示 73
Reference Answer 75
Unit 6 77
Text:Human Resource Management and Competitive Advantage 77
Exercises 84
Extensive Reading:Implement a Successful Performance Management Process 86
Reference Translation of the Main Text：第六单元人力资源管理与竞争优势 93
Reference Answer 97
Unit 7 99
Text:Conceptual Framework of Accounting Theory 99
Exercises 104
Extensive Reading:Examining the Differences between United States Generally Accepted Accounting Principles(U.S.GAAP)and International Accounting Standards(IAS):Implications for the Harmonization of Accounting Standards 106
Reference Translation of the Main Text：第七单元会计基本理论架构 113
Reference Answer 116
Unit 8 118
Text:A Global View of Operations 118
Exercises 122
Extensive Reading:Service Operations 124
Reference Translation of the Main Text：第八单元全球视野下的运作管理 129
Reference Answer 131
Unit 9 134
Text:Management Information System 134
Exercises 139
Extensive Reading:ERP Plans and Decision-support 141
Reference Translation of the Main Text：第九单元 管理信息系统 146
Reference Answer 149
Unit 10 151
Text:Reverse Logistics:Definition and Scope 151
Exercises 157
Extensive Reading:Reverse Logistics is the Key for Remanufacturing and a Sustainable Development 158
Reference Translation of the Main Text：第十单元 逆向物流：定义与范围 165
Reference Answer 168
Unit 11 170
Text:Financial Derivatives 170
Exercises 175
Extensive Reading:Understanding the Risks 177
Reference Translation of the Main Text：第十一单元 衍生金融工具 183
Reference Answer 185
Unit 12 187
Text:Auction Theory 187
Exercises 192
Extensive Reading:A New Online Auction:Swoopo 195
Reference Translation of the Main Text：第十二单元 拍卖理论 200
Reference Answer 203
参考文献 206