Lesson One Tourism and the Tourism Industry （Ⅰ）旅游与旅游业（Ⅰ） 1
Intensive Reading The Nature of Tourism 1
Extensive Reading The Tourist and Tourist Activities 5
Lesson Two Tourism and the Tourism Industry （Ⅱ）旅游与旅游业（Ⅱ） 7
Intensive Reading Tourism as a Global Industry 7
Extensive Reading The Tourism Industry Faces Dilemma 10
Lesson Three Natural Tourist Resources （Ⅰ）自然旅游资源（Ⅰ） 12
Intensive Reading What Nature Bestows upon Us （1） 12
Extensive Reading Niagara Falls 15
Lesson Four Natural Tourist Resources （Ⅱ）自然旅游资源（Ⅱ） 18
Intensive Reading What Nature Bestows upon Us （2） 18
Extensive Reading Grand Canyon of the Yellowstone National Park 21
Lesson Five Cultural Tourist Resources （Ⅰ）文化旅游资源（Ⅰ） 24
Intensive Reading Heritage from History and Traditions （1） 24
Extensive Reading ‘If There Is a Paradise on Earth， It Is This’ 27
Lesson Six Cultural Tourist Resources （Ⅱ）文化旅游资源（Ⅱ） 30
Intensive Reading Heritage from History and Traditions （2） 30
Extensive Reading The Pompidou Center—An Architectural Turning Point？ 33
Lesson Seven Special Types of Tourist Resources （Ⅰ）特种旅游资源（Ⅰ） 36
Intensive Reading Artificially Created Attractions （1） 36
Extensive Reading The EPCOT Center， WDW 39
Lesson Eight Special Types of Tourist Resources （Ⅱ）特种旅游资源（Ⅱ） 41
Intensive Reading Artificially Created Attractions （2） 41
Extensive Reading A Huge Business Opportunity for the Tourism Industry 45
Lesson Nine Transportation and Tourism （Ⅰ）交通与旅游（Ⅰ） 47
Intensive Reading The Survey and Evaluation of Transportation Facilities for Tourism 47
Extensive Reading Road and Cruise Touring Facilities and Services 50
Lesson Ten Transportation and Tourism（Ⅱ）交通与旅游（Ⅱ） 52
Intensive Reading Transportation， Tourism and Cultural Heritage 52
Extensive Reading River Cursing 56
Lesson Eleven The Hotel Industry （Ⅰ）酒店业（Ⅰ） 58
Intensive Reading From Hotels to Motels 58
Extensive Reading The Mirage in Las Vegas 61
Lesson TWwelve The Hotel Industry （Ⅱ）酒店业（Ⅱ） 64
Intensive Reading The Hotel That Never Sleeps 64
Extensive Reading ‘Please Let Us Please You!’ 67
Lesson Thirteen Restaurants（Ⅰ）餐厅（Ⅰ） 70
Intensive Reading Shanghai—a City for Cuisine Exploration 70
Extensive Reading Eating in the‘Land of Fish and Rice’ 73
Lesson Fourteen Restaurants （Ⅱ）餐厅（Ⅱ） 76
Intensive Reading Paris—a City of Restaurants 76
Extensive Reading Domino’s Pizza Distribution 79
Lesson Fifteen Shopping Tours （Ⅰ）购物旅游（Ⅰ） 82
Intensive Reading Disney Shopping 82
Extensive Reading Shop until You Drop 85
Lesson Sixteen Shopping Tours （Ⅱ）购物旅游（Ⅱ） 89
Intensive Reading From Market Squares to Shopping Malls 89
Extensive Reading Shopping for Oriental Carpet in Pakistan 92
Lesson Seventeen Sightseeing （Ⅰ）观光游览（Ⅰ） 95
Intensive Reading Zealous about New Zealand 95
Extensive Reading The Romantic Road—from the River Mam to the Alps 98
Lesson Eighteen Sightseeing（Ⅱ）观光游览（Ⅱ） 101
Intensive Reading ‘We are Safe， Clean， Green， and always Hospitable’ 101
Extensive Reading Malaysia—A Country of Natural Wonders and Multi-Culture 104
Lesson Nineteen Leisure and Recreation （Ⅰ）休闲娱乐（Ⅰ） 107
Intensive Reading Trends in the Commercial Leisure Market 107
Extensive Reading Night Life in Toronto 111
Lesson TWwenty Leisure and Recreation （Ⅱ）休闲娱乐（Ⅱ） 113
Intensive Reading Types of Commercial Leisure Service Organizations 113
Extensive Reading Riverside Cafe Village， Harmony with Nature 116
Lesson TWwenty One Urban Tourism （Ⅰ）都市旅游（Ⅰ） 119
Intensive Reading The Shanghai Urban Tourism Industry at the Tuof the Century 119
Extensive Reading Vienna—The Cosmopolitan Capital of Music 123
Lesson Twenty Two Urban Tourism （Ⅱ）都市旅游（Ⅱ） 125
Intensive Reading Ecological Aspects of Urban Tourism 125
Extensive Reading ‘To Bangkok! Magic Name， Blessed Name!’ 128
Lesson Twenty Three Agro-Tourism农业旅游 131
Intensive Reading Farn Tourism 131
Extensive Reading Village Tourism in Senegal 134
Lesson Twenty Four Tourism Planning （Ⅰ）旅游规划（Ⅰ） 137
Intensive Reading The Importance of Tourism Planning 137
Extensive Reading Economic Benefits in Tibetan Tourism Planning 140
Lesson Twenty Five Tourism Planning （Ⅱ）旅游规划（Ⅱ） 143
Intensive Reading Planning for Tourism Infrastructure Components 143
Extensive Reading Planning for Tourism Development in Cities and Towns 147
Lesson Twenty Six Tourism Management （Ⅰ）旅游管理（Ⅰ） 149
Intensive Reading Better Guest Service through Practicing Multiculturalism 149
Extensive Reading Rethinking the Front Office 152
Lesson Twenty Seven Tourism Management （Ⅱ）旅游管理（Ⅱ） 154
Intensive Reading Demand for Cultural Tourism Requires Better Management 154
Extensive Reading Mature Brands Keep Current to Compete 157
Lesson Twenty Eight Tourism and Environmental Protection （Ⅰ）旅游与环境保护（Ⅰ） 160
Intensive Reading Tourism Impacts on the Natural Environment 160
Extensive Reading Will the Great Barrier Reef Still Be a Place of Attraction？ 164
Lesson Twenty Nine Tourism and Environmental Protection（Ⅱ）旅游与环境保护（Ⅱ） 167
Intensive Reading Tourism Impacts on the Cultural Environment 167
Extensive Reading Protected Landscape and Ecosystem in Nepal 170
Lesson Thirty Sustainable Development of Tourism （Ⅰ）旅游的可持续发展（Ⅰ） 173
Intensive Reading The General Concept of Sustainable Development 173
Extensive Reading Sustainable Development， Tourism and Wildlife 176
Lesson Thirty One Sustainable Development of Tourism （Ⅱ）旅游的可持续发展（Ⅱ） 179
Intensive Reading Great Challenges to Those Involved in the Tourism Industry 179
Extensive Reading Tourism Development in Cyprus Needs to Be Sustained 183
Lesson ThirtyTwo Ecotourism（Ⅰ）生态旅游（Ⅰ） 186
Intensive Reading A New Tourism Era 186
Extensive Reading Ecotourism and Policies 189
Lesson ThirtyThree Ecotourism （Ⅱ）生态旅游（Ⅱ） 192
Intensive Reading Ecotourism in the Third World 192
Extensive Reading Ecotourism and Local Involvement 195
Lesson Thirty Four Safety and Security in Tourism （Ⅰ）旅游与安全（Ⅰ） 198
Intensive Reading Tourism and Terrorism 198
Extensive Reading Travel Safe and Smart 201
Lesson Thirty Five Safety and Security in Tourism （Ⅱ）旅游与安全（Ⅱ） 204
Intensive Reading What a Difference a Day Makes! 204
Extensive Reading The Opening ofa Broader Campaign to Target Tourists？ 208
Lesson Thirty Six Tourism Education and Traiming（Ⅰ）旅游教育（Ⅰ） 210
Intensive Reading Education of Hospitality Management in Birmingham 210
Extensive Reading Faculty and Students in Easy and Constant Interaction 213
Lesson Thirty Seven Tourism Education and Training（Ⅱ）旅游教育（Ⅱ） 215
Intensive Reading Employees’ Training in Leisure Service Organizations 215
Extensive Reading Non-Verbal Training—Better than 1，000 Words 219
Lesson Thirty Eight Tourism and the IT Industry（Ⅰ）旅游与信息技术（Ⅰ） 221
Intensive Reading The Five Information Systems in Tourism 221
Extensive Reading Internet Will Take a Quarter of Tourism Sales 224
Lesson Thirty Nine Tourism and the IT Industry（Ⅱ）旅游与信息技术（Ⅱ） 227
Intensive Reading The Application of the Computer in Leisure Industry 227
Extensive Reading Internet Alters Travel Model 231
Lesson FortyFuture Tourism未来旅游 233
Intensive Reading China’s Future Tourism： Opportunities and Challenges 233
Extensive Reading World Peace through Tourism—the Columbia Charter 236
参考答案 239
总词汇表 275