经济管理专业英语PDF电子书下载

PREFACE 1

PART ONE MICROECONOMICS 9

The Concept of Utility 9

How Markets Function 11

PART TWO MACROECONOMICS 13

Outlays and Components of Demand 13

Macroeconomic Policy 15

PART THREE STATISTICSAL ANALYSIS FOR DECISION MAKING 18

Why Sample 18

Basic Concepts of Hypothesis Testing 21

Hotel Computer Applications 26

PART FOUR MANAGEMENT INFORMATION SYSTEM 26

Word Processing 30

PART FIVE OPERATIONS MANAGEMENT 34

Order proessing 34

Bring Desing into the Business 37

PART SIX MARKETING 40

Pulling and Pushing Marketing Strategies in a Market-Oriented System 40

The Many Faces of Personal Selling 44

PART SEVEN MANAGERIAL FINANCE 47

Motives for Uisng Debt 47

Trade Crdeit 50

What is OBM 54

PART EIGHT ORGANIZATIONAL BEHAVIOR 54

Areas of Application 56

PART NINE FINANCIAL ACCOUNTING 60

Elements of the Accounting Model 60

Accounting Repouts 63

PART TEN MONEY AND BANKING 68

Sources and Uses of Bank Funds 68

Instruments of the Capital Market 72

PART ELEVEN STRATEGIC MANAEMENT 76

Company Goals:Survival,Growth,Profitability 76

Strategic Considerations for Multinational Firms 78

Free Markets and Growth 82

PART TWELVE INTERANTIONAL ECONOMICS 82

New-World Realities and Competitiveness 85

PART THIRTEEN INTERNATIONAL MARKETING 90

Advertising Abroad —Creative Challenges 90

Evaluating Alternatives for International Operations 94

PART FOURTEEN INTERNATIONAL BUSINESS 99

The International Rules of Commercial Poicy 99

Foreign Direct Investment 101

APPENDIX BUSINESS WRITINGS 104

Business Letter to a Manager for a Specific Issue 105

Business Letter to Custoners 106

Memorandum 107