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Chapter 1 Sustainability and the Internet 1

What You Will Learn in This Chapter 1

A Greener Internet 1

Sustainability Defined 4

Sustainability in Business 9

Sustainability and the Internet 28

Virtual LCAs 41

Conclusion 48

Action Items 48

Chapter 2 A Sustainable Web Design Primer 49

What You Will Learn in This Chapter 49

Sustainable Web Design 49

Conclusion 65

Action Items 65

Chapter 3 Sustainable Components 67

What You Will Learn in This Chapter 67

A Greener Apple 67

Other Sustainable Components 82

Potential Barriers and Workarounds 98

Conclusion 105

Action Items 105

Chapter 4 Content Strategy 107

What You Will Learn in This Chapter 107

The Content Conundrum 107

Potential Barriers and Workarounds 147

Conclusion 148

Action Items 149

Chapter 5 Design and UX 151

What You Will Learn in This Chapter 151

Users Versus Life Cycles 151

Visual Design 167

Web Standards 183

Potential Barriers to Sustainable UX 188

Conclusion 188

Action Items 189

Chapter 6 Performance Optimization 191

What You Will Learn in This Chapter 191

Performance Counts 191

A Balancing Act 194

Speed Is Just One Metric 200

Performance Rules 210

Speed,Reliability,and Version Control 214

Workflow Tips 221

Accessibility and Sustainability 225

Potential Barriers and Workarounds 227

Conclusion 228

Action Items 228

Chapter 7 Digital Carbon Footprints 229

What You Will Learn in This Chapter 229

Estimating a Carbon Footprint 229

Proposing a Framework 234

Ecograder：A Case Study 241

Ecograder Benchmarking 257

Conclusion 261

Action Items 261

Chapter 8 A Future-Friendly Internet 263

What You Will Learn in This Chapter 263

Future-Friendly Web 264

Interviews：Industry Leaders Predict 279

Final Word 284

Appendix A：Figure Attributions and Links 285

Acknowledgments 291

Index 317

About the Author 333