工商管理英语实用教程PDF电子书下载

Unit 1

Text A Management 1

New Words 3

Phrases 5

Abbreviations 6

Notes 6

Exercises 7

Text B Managerial Skills 9

New Words 11

Phrases 13

Abbreviations 13

Exercises 14

Reading Material Fayol's Principles of Management 14

参考译文 管理 18

Unit 2

Text A Strategic Management 20

New Words 22

Phrases 23

Abbreviations 24

Notes 24

Exercises 25

Text B Five Ps for Strategy 27

New Words 29

Phrases 30

Exercises 31

Reading Material SWOT Analysis and Five Competitive Forces 31

参考译文 战略管理 34

Unit 3

Text A Human Resource Management 37

New Words 39

Phrases 41

Abbreviations 41

Notes 41

Exercises 43

Unit 3

Text B The Nature of Motivation 45

New Words 47

Phrases 48

Exercises 49

Reading Material Who Appraises Performance? 50

参考译文 人力资源管理 53

Unit 4

Text A Marketing Management 55

New Words 57

Phrases 59

Notes 59

Exercises 60

Text B Marketing Management Philosophies 62

New Words 65

Phrases 66

Exercises 66

Reading Material Target Consumers 67

参考译文 市场营销管理 70

Unit 5

Text A Operations Management 72

New Words 74

Phrases 75

Abbreviations 75

Notes 75

Exercises 78

Text B The Ever-changing World of Operations Management 80

New Words 82

Phrases 84

Abbreviations 84

Exercises 84

Reading Material Manufacturing and Services:Differences and Similarities 85

参考译文 运营管理 88

Unit 6

Text A Logistic Management 90

New Words 92

Phrases 93

Notes 93

Exercises 95

Text B Logistical Integration Objectives 97

New Words 99

Phrases 100

Exercises 101

Reading Material Supply Chain Management 101

参考译文 物流管理 104

Unit 7

Text A Total Quality Management 106

New Words 108

Phrases 109

Abbreviations 109

Nores 109

Exercises 111

Text B What is Six Sigma? 113

New Words 114

Phrases 115

Abbreviations 116

Exercises 116

Reading Material International Quality Standards 117

参考译文 全面质量管理 120

Unit 8

Text A Project Management 122

New Words 124

Phrases 125

Notes 126

Exercises 127

Text B Behavioral Aspect of Project Management 129

New Words 131

Phrases 132

Exercises 133

Reading Material Project Management Tiers 133

参考译文 项目管理 136

Unit 9

Text A Financial Management 138

New Words 140

Phrases 140

Notes 141

Exercises 142

Text B Financial Accounting and Managerial Accounting 144

New Words 146

Phrases 147

Abbreviations 148

Exercises 148

Reading Material The Six Most Important Ideas in Finance 149

参考译文 财务管理 152

Unit 10

Text A Information Management 154

New Words 156

Phrases 157

Abbreviations 157

Notes 157

Exercises 159

Text B Components of Information Systems 161

New Words 163

Phrases 164

Exercises 164

Reading Material Information Management and Society 165

参考译文 信息管理 168

附录参考答案 171