商务沟通基础 英文版PDF电子书下载

Part Ⅰ 3

Chapter 1 Getting Ready:Business Communication Fundamentals 3

ⅰ．The Definition of Business Communication 4

ⅱ．The Function of Business Communication 5

ⅲ．The Categories of Business Communication 6

ⅳ．The Characteristics of Business Communication 8

ⅴ．Over to You 9

Chapter 2 Communication Strategies 10

ⅰ．The Process Model(Linear Model) 11

ⅱ．Ronald.B.Adler Model(Interactive Model) 12

ⅲ．Mary Munter Model(Circular Model) 15

ⅳ．Over to You 19

Chapter 3 Intercultural Business Communication 21

ⅰ．Understanding Cultures and Communication 22

ⅱ．High Context or Low Context? 23

ⅲ．Developing Intercultural Business Communication Skills 28

ⅳ．Business Anthropogeography:Doing Business around the World 29

ⅴ．Over to You 33

Chapter 4 Gender Difference in Communication 35

ⅰ．Gender Difference 37

ⅱ．Psychological Difference between Men and Women 38

ⅲ．Educational Difference 40

ⅳ．Men and Women at Work 41

ⅴ．Women in Negotiation 42

ⅵ．How to Sell to Women? 44

ⅶ．Over to You 46

Part Ⅱ 49

Chapter 5 Persuasive Skills(1) 49

ⅰ．Persuading Oneself before Others 50

ⅱ．Setting Personal Objective 51

ⅲ．Developing the Relationship 53

ⅳ．Understanding Human Motivation 54

ⅴ．Over to You 57

Chapter 6 Persuasive Skills(2) 59

ⅰ．Asking the Right Questions 60

ⅱ．Applying the Power of Personality 62

ⅲ．Choosing the Right Approach 64

ⅳ．Over to You 69

Chapter 7 Non-verbal Skills 70

ⅰ．The Significant Role of Non-verbal Communication 72

ⅱ．Non-verbal Delivery Skills 72

ⅲ．Non-verbal Listening Skills 76

ⅳ．Over to You 79

Chapter 8 Public Speaking Skills 81

ⅰ．Fighting down Your Terror 82

ⅱ．Presentation Skills 84

ⅲ．Debating Skills:To Be or Not to Be 87

ⅳ．Knowing How to Say No 89

ⅴ．Over to You 90

Chapter 9 Teamwork or Connection Work? 91

ⅰ．What Is a Team? 92

ⅱ．How to Build an Effective Team? 95

ⅲ．Chinese Employees:Ready for Teamwork? 100

ⅳ．Over to You 101

Part Ⅲ 107

Chapter 10 Business Writing 107

ⅰ．Fundamentals of Business Writing 108

ⅱ．Business Writing Process 110

ⅲ．Writing Letters,Memos,Emails and Reports 112

ⅳ．Over to You 115

Chapter 11 Business Negotiation 117

ⅰ．About Business Negotiation 118

ⅱ．Preparation for Negotiations 119

ⅲ． Process of Negotiation and Negotiation Tactics 124

ⅳ．The Principle:A Win-win Game 127

ⅴ．Over to You 127

Chapter 12 Shining Yourself in Meetings 131

ⅰ．Why Have Meetings? 133

ⅱ．What Makes Meetings Effective? 135

ⅲ．How to Shine Yourself in Meetings? 139

ⅳ．Over to You 140

Chapter 13 Being an Interviewer Killer 142

ⅰ．An Interview 143

ⅱ．Job Interview 144

ⅲ．Qualities Employers Seek 145

ⅳ．Being an Interviewer Killer 146

ⅴ．Over to You 149

Chapter 14 Bullying at Work 150

ⅰ．What Is Workplace Bullying? 151

ⅱ．How Does Bullying Affect? 153

ⅲ．What to Do about Bullying? 154

ⅳ．Over to You 156

Chapter 15 Starting Your Own Business 158

ⅰ．Six Steps to Start Your Own Business 159

ⅱ．Win in China 161

ⅲ．Business Quotations 163

ⅳ．Communicating with Your Subordinates 166

ⅴ．Over to You 168

Bibliography 171