商务英语报刊选读PDF电子书下载

Ⅰ 阅读技巧(Reading Skills) 1

1.专业与背景知识的掌握 1

2.怎样阅读报刊文章的标题 2

3.西方经贸报刊描述经济发展情况及预测发展趋势的习惯表达方式 8

4.西方经贸报刊文章句子、段落的衔接 17

5.西方经贸报刊文章的写作特点 21

6.西方经贸报刊词汇的掌握 32

Lesson 1 How Worried Should You Be？ 42

Ⅱ 阅读文章(Selected Readings) 42

Supplementary Reading：Just What Is Holding the U.S.Economy up？The“X”Factor 48

Lesson 2 Asia’s Flawed Fundamentals 51

Supplementary Reading：The East Asian Tigers Have Plenty to Roar about 55

Lesson 3 The Main Obstacle to Recovery？Politicians 58

Supplementary Reading：Bad Banks：Why Japan’s Pols Are Paralyzed 62

Lesson 4 Shocked in Shanghai 66

Supplementary Reading：China Can Learn from East Asian Crisis 69

Lesson 5 The New Business Cycle 72

Supplementary Reading：High-Tech Stocks：Keeping the Faith，So Far 81

Inter-lesson Exercises(Ⅰ) 84

Lesson 6 The Cendant Mess Gets Messier 92

Supplementary Reading：Cendant：Who Is to Blame？ 97

Lesson 7 Poof!And Small Turns into Big 101

Supplementary Reading：The Innovative Society 105

Lesson 8 The Euro 109

Supplementary Reading：The Euro Will Turn Europe into a Superpower 116

Lesson 9 The Great Euro Soap Opera 119

Supplementary Reading：Weighing the Cost of the Euro 124

Lesson 10 What to Do about Asia 127

Supplementary Reading：What Sank Asia？Money Sloshing around the World 134

Inter-Lesson Exercises(Ⅱ) 137

Lesson 11 Globalism Doesn’t Have to Be Cruel 146

Supplementary Reading：Lessons from Our Fast-Changing World 149

Lesson 12 Yikes!Japan’s Bank Debt Bomb Is Scarier than You Think 154

Supplementary Reading：Last Chance for the Yen？ 159

Lesson 13 Desperation 163

Supplementary Reading：Asia Hand 168

Lesson 14 Instruments of the Capital Market 172

Supplementary Reading：Why the Antitrust Cops Should Lay off High Tech 176

Lesson 15 Who Can You Trust？/Earnings Hocus-pocus 179

Supplementary Reading：Asian Flu，European Sniffles 186

Inter-lesson Exercises(Ⅲ) 189

Lesson 16 Doing Business 198

Supplementary Reading：Trouble on Wall Street May Mean Trouble on Main Street 204

Lesson 17 Something Pretty Darn Close to Wisdom 208

Lesson 18 Make Way for the New CEO Clones 220

Supplementary Reading：Demystifying Leadership 228

Lesson 19 New World Realities and Competitiveness 233

Supplementary Reading：The Pitfalls of Unspoken Signals 238

Lesson 20 The Different Faces of the Chinese Consumers 242

Supplementary Reading：Pulling and Pushing Marketing Strategies in a Market-oriented System 247

Inter-lesson Exercises(Ⅳ) 252

Lesson 21 The Battle for Brazil 258

Supplementary Reading：Motown Slowdown 265

Lesson 22 Free Markets and Growth 269

Supplementary Reading：A Free Market Winner vs.a Soviet-style Loser 272

Lesson 23 Two Japans 275

Supplementary Reading：The Other Japan 283

Lesson 24 Why Seoul Is Seething 286

Supplementary Reading：Meltdown in Seoul 289

Lesson 25 How Long Can This Last？ 293

Supplementary Reading：Why This Expansion Could Steam past Asian Shoals 298

Inter-lesson Exercises(Ⅴ) 302

Lesson 26 The Cartels Are Finally Crumbling 308

Supplementary Reading：‘A Fiasco for Germany’ 310

Lesson 27 Will the Ruble Bring down the Banks？ 313

Supplementary Reading：And Now，the Pain 315

Lesson 28 Cheaper Exports？Not So Fast 318

Supplementary Reading：Don’t Worry：China Isn’t Following in Japan’s Footsteps 321

Lesson 29 A Quiet Revolution 324

Supplementary Reading：An Economy Ripped in Two 327

Lesson 30 WTO：World Trade Organization 330

Ⅲ 附录(Appendices) 341

1.Information Related to the Texts 341

2.Information on International Business Journals 355