MARKETING MANAGEMENT REPRINTPDF电子书下载

CONTENTS 1

Marketing Strategy—An Overview (9-500-005) 1

Tesco Plc.(9-503-036) 23

Warner-Lambert Ireland:Niconil(9-593-008) 43

Creating Value(9-501-039) 59

Xerox:Book-In-Time(9-599-119) 65

Omnitel Pronto Italia(9-501-002) 83

Market Segmentation,Target Market Selection and Product Positioning (9-501-018) 107

TiVo(9-501-038) 113

Aqualisa Quartz:Simply a Better Shower (9-502-030) 129

Integrated Marketing Communications (9-599-087) 149

Colgate-Palmolive Company:The Precision Toothbrush (9-593-064) 163

Going to Market (9-599-078) 187

Goodyear:The Aquatred Launch (9-594-106) 197

Avon.com(A)(9-503-016) 221

Avon.com(B)(9-503-041) 237

Pricing:A Value-Based Approach(9-500-071) 239

Brands and Branding (9-503-045) 249

UNICEF(9-503-032) 261

Note on Customer Management (9-501-044) 289

Fabtek(A)(9-592-095) 295

Fabtek(B)(9-592-096) 311

Starbucks:Delivering Customer Service (9-504-016) 313

Sustaining Value(9-501-045) 333

Zucamor S.A.:Global Competition in Argentina(9-599-096) 343