中国市场与文化PDF电子书下载

Chapter 1 The General Situation in China 1

1.1 The Root and Characteristics of Chinese Culture 3

1.2 The General Situation of Politics 4

1.3 China's Population 8

1.4 The General Situation of Geography 9

1.5 The General Situation of Chinese Holiday 10

1.6 Rivers and Lakes 12

1.7 Cther Information about China 14

Chapter 2 Chinese History 18

2.1 Introduction 19

2.2 The Dawn of China——Remote Antiquity to Slave Society(1.7 million years ago—2070 B.C.) 22

2.3 Slave Society 24

2.4 Feudal Society 28

2.5 Modern Period——The Republic of China(1911—1949) 39

Chapter 3 Chinese Districts and Provinces 45

3.1 Chinese Map and Direction 46

3.2 China's Administrative Division System 48

3.3 General Information on Chinese Districts and Provinces 49

3.4 China Economic Zone 56

Chapter 4 Chinese Population and Nations 64

4.1 The General Introduction of Chinese Population 65

4.2 Chinese 56 Nations and Their Distributions 72

4.3 Life of Each Nations of China 77

Chapter 5 People's Life in China 97

5.1 Changes in Consumption Stage and Culture 98

5.2 The Changes of the Consumption Structure of Residents 101

5.3 The Network Consumption 103

5.4 Tourism Consumption 105

5.5 Foreign Culture in China 108

Chapter 6 Chinese Etiquette 111

6.1 Summary of Etiquette 112

6.2 China's Traditional Festival Customs and Ritual 113

6.3 Chinese People Eating Etiquette 118

6.4 Chinese People of Various Ceremonial Gifts 120

6.5 Famous Chinese Sayings 124

Chapter 7 Chinese Face Culture 127

7.1 The Origin of Face 128

7.2 The Representations of Face 130

7.3 The Detailed Operation of Face 135

7.4 The Advantage and Disadvantage Analysis of the Face Psychology 138

7.5 The Difference of Face between China and Western Countries 140

Chapter 8 Chinese Numerical Culture 144

8.1 Introduction 145

8.2 The Origin of Chinese Numeral Culture 146

8.3 The General Connotation of Numbers in Chinese Culture 147

8.4 The Display of Numerical Culture in Chinese People's Daily Life 151

8.5 The Use of Lucky Numbers in Business 160

Chapter 9 Chinese Body Language 165

9.1 Brief Introduction about Body Language 166

9.2 Chinese Body Language 167

9.3 A Brief Introduction of Negative Chinese Body Language 171

Chapter 10 Euphemisms and Taboos 175

10.1 Brief Introduction 176

10.2 Euphemisms 176

10.3 Taboos 177

10.4 Comparison between Western Taboos and Chinese Taboos 178

Chapter 11 Business Culture in China 183

11.1 Addressing in China 184

11.2 Business Arrangements 187

11.3 Business Entertaining 188

11.4 Chinese Business Negotiation Process 191

11.5 Chinese Business Negotiating Style 192

Chapter 12 Joint Ventures in China 196

12.1 State of Joint Ventures in China 197

12.2 How to Establish a Foreign-Funded Enterprise in China 200

12.3 How to Establish an Equity Joint Venture in China 203

12.4 The Factors that Should be Considered when Establishing a Joint Venture 205

Chapter 13 Chinese Festival 210

13.1 The Spring Festival 211

13.2 The Tomb-sweeping Day 219

13.3 The International Labor Days 223

13.4 The Dragon Boat Festival 225

13.5 The Mid-Autumn Festival 229

13.6 The Chinese National Day 233

13.7 Other Festivals 235

Chapter 14 The Chinese Zodiac Culture 239

14.1 Introduction 240

14.2 The Legends of Chinese Zodiac 241

14.3 The Character of Persons and the Zodiac Animal Signs 244

14.3 Social Function of the Chinese Zodiac 251

Chapter 15 Chinese Twenty-four Solar Terms 256

15.1 The Origin of the Twenty-Four Solar Terms 257

15.2 The Significance of the Twenty-Four Solar Terms 263

15.3 Customs Concerning the Twenty-Four Solar Terms 264

15.4 More Popular Proverbs and Ballad on the Solar Terms 267

Chapter 16 Chinese Wedding 271

16.1 Ancient Chinese Wedding Customs 272

16.2 Contemporary Chinese Wedding 276

16.3 Chinese-foreign Marriages 279

16.4 The Main Color of Wedding 281

16.5 The Wedding Banquet 282

16.6 The Social Function of Wedding in China 283

Chapter 17 Chinese Wushu 287

17.1 A Brief Introduction of Wushu 289

17.2 Characteristics of Chinese Wushu 293

17.3 Functions of Chinese Kungfu 296

17.4 Some Representative Chinese Wushu（Kung Fu） 297

17.5 Points to Remember：For Foreigners Learning Wushu 304

17.6 The Management and Marketing of China's Wushu 306

Chapter 18 Chinese Religions 309

18.1 Introduction to Chinese Religions 310

18.2 Traditional Religions and Practices in China 315

18.3 Traditional Chinese Religions and Business 326

Chapter 19 Chinese Funeral 349

19.1 Funeral Customs 350

19.2 Symbolism 359

Chapter 20 Education in China 362

20.1 The Situation of Chinese Education 363

20.2 Modern Education 365

20.3 Studying in China 367

Chapter 21 The Difference of Culture between Western Countries and China 375

21.1 Brief Introduction about the Difference of Culture 376

21.2 Different Living Circumstance 378

21.3 Different Historical Allusion 379

21.4 Different Religions and Beliefs 381

21.5 Different Traditions and Customs 382

21.6 Form of Differences 385

Chapter 22 Classical Chinese Culture and Arts 394

22.1 The Tea Culture 396

22.2 Cut-paper 400

22.3 Kites 402

22.4 Peking Opera 406

22.5 Chinese Painting 409

22.6 Chinese Food Culture 411

22.7 Chinese Wine Culture 413

22.8 Chinese Garden 416

22.9 Traditional Chinese Medicine 417

22.10 Other Classical Culture and Arts 420