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跨文化商务交际PDF电子书下载

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作者：柯威主编
出版社：重庆：重庆大学出版社
出版年份：2017
ISBN：9787568902007
页数：166 页

图书介绍：本书为商务英语专业系列教材中的跨文化交际教程，旨在面向商务英语专业学生高年级掌握一定的跨文化交际知识，提高综合素质。全书共12个单元，包括Introduction to Intercultural Communication，Culture and Intercultural Communication，Culture and language，Verbal Communication: The Way People Speak，Nonverbal Communication: Speaking Without Words，Intercultural Conflict and Adjustment，Relationships: Friends and Acquaintances，Work: Practices and Attitude，Intercultural Communication in Business Context，Intercultural Negotiation，Intercultural Communication in Education Context，Inte

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上一篇：金融专业知识与实务十年真题精析中级 2016版下一篇：专业认知与职业规划商务类

《跨文化商务交际》目录

标签：跨文化交际主编商务

Unit 1 Intercultural Communication in a Globalization Context 1

Pre-class Activity 1

Read to Learn More 1

Kaleidoscope 4

Mini-case Study 6

After-class Exercises 7

Unit 2 Concept of Culture 11

Pre-class Activity 11

Read to Learn More 11

Kaleidoscope 14

Mini-case Study 15

After-class Exercises 16

Unit 3 Conflicts of Systems 20

Pre-class Activity 20

Read to Learn More 21

Kaleidoscope 23

Mini-case Study 26

After-class Exercises 28

Unit 4 Cultural Patterns 33

Pre-class Activity 33

Read to Learn More 33

Kaleidoscope 45

Mini-case Study 47

After-class Exercises 47

Unit 5 Conflicts and Adjustment of Cultural Values 50

Pre-class Activity 50

Read to Learn More 51

Kaleidoscope 54

Mini-case Study 56

After-class Exercises 57

Unit 6 Time and Culture 63

Pre-class Activity 63

Read to Learn More 64

Kaleidoscope 71

Mini-case Study 73

After-class Exercises 74

Unit 7 Verbal Communication：The Way People Speak 77

Pre-class Activity 77

Read to Learn More 79

Kaleidoscope 91

Mini-case Study 92

After-class Exercises 93

Unit 8 Nonverbal Communication：Speaking Without Words 98

Pre-class Activity 98

Read to Learn More 98

Kaleidoscope 104

Mini-case Study 106

After-class Exercises 106

Unit 9 Interpersonal Relationships：Friendship and Facework 108

Pre-class Activity 108

Read to Learn More 108

Kaleidoscope 117

Mini-case Study 120

After-class Exercises 122

Unit 10 Work：Practices and Attitudes 125

Pre-class Activity 125

Read to Learn More 126

Kaleidoscope 132

Mini-case Study 136

After-class Exercises 137

Unit 11 Intercultural Negotiation 145

Pre-class Activity 145

Read to Learn More 145

Kaleidoscope 150

Mini-case Study 151

After-class Exercises 152

Unit 12 Building a Team with Intercultural Competence 155

Pre-class Activity 155

Read to Learn More 156

Kaleidoscope 159

Mini-case Study 161

After-class Exercises 162

参考文献 165

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