战略管理PDF电子书下载

1 What is strategic management? 1

Making strategic decisions 1

Problems with corporate planning 5

Mission statements 6

Developing a strategic perspective 9

Organizations or firms? 11

Corporate versus business level strategy making 13

Developing skills in strategic management 13

Case study:Workgear Ltd 15

2 Analyzing the environment 27

The Five Forces model 27

The overall attractiveness of the industry 31

Looking into the future 32

Industry life cycle 34

Interrelationships between the five forces 34

Buyer segments 38

Competitor analysis 40

Bringing it all together:integrating the environmental analysis 43

Casework 45

3 Competitive strategy 47

Assessing the generic strategy concept 56

Buyer needs 60

Value chains 62

Positioning the firm 65

Casework 71

4 The organizational implications of different strategies 73

Achieving cost leadership 73

Cost leadership,stability and strategic fit 79

Achieving differentiation 80

From differentiation to cost leadership 82

From cost leadership to differentiation 84

Pursuing cost leadership and differentiation simultaneously 85

Two types of differentiation 87

Casework 88

5 Analyzing the organization 89

Structure and systems 90

Culture,style and values 93

Skills and resources 95

comparing the current position with the desired position 97

Casework 98

6 Managing strategic change 99

Judging the extent of change required 101

Visions and missions 101

Force field analysis 104

Getting movement 106

Dealing with momentum 108

Research into strategic change 113

Casework 114

7 Corporate strategy and global strategy 115

Managing diverse corporations 118

Sharing activities:the key to success 121

How to diversify? 122

When to diversify? 125

How to structure the corporation? 126

Global strategy 130

Appendix:Workgear case analysis 135

Recommended reading 149

Index 151