新经济管理英语PDF电子书下载

Section 1 Management and Decision Making 1

Unit 1 Management 1

Part 1 Intensive Reading Management's New Paradigms 1

Notes 11

Part 2 Extensive Reading Gentlemen,This Is Football 11

Notes 17

Exercises 18

Unit 2 Decision Making 19

Part 1 Intensive Reading Introduction to Decision Making Methods 19

Notes 25

Part 2 Extensive Reading Elements of Decisions 26

Notes 34

Exercises 35

Section 2 Economics 36

Unit 3 The Outline of Economy 36

Part 1 Intensive Reading Economics:The Foundation of Business 36

Notes 43

Part 2 Extensive Reading Ten Principle of Economics 44

Notes 52

Exercises 52

Unit 4 The Outline of Economy 54

Part 1 Intensive Reading Money:Introduction 54

Notes 63

Part 2 Extensive Reading Optimal Response to the Fed Printing Dollars 63

Notes 68

Exercises 68

Section 3 Organizational Behavior and Human Resource 70

Unit 5 Organizational Behavior 70

Part 1 Intensive Reading An Overview of Organizational Behavior 70

Notes 81

Part 2 Extensive Reading Global Organizational Behavior 81

Notes 92

Exercises 92

Unit 6 Human Resource 95

Part 1 Intensive Reading HR Management Contributes to Organizational Success 95

Notes 104

Part 2 Extensive Reading An Overview of Human Resource Management 104

Notes 113

Exercises 114

Section 4 Marketing 116

Unit 7 The Concept of Marketing 116

Part 1 Intensive Reading What Is Marketing? 116

Notes 123

Part 2 Extensive Reading Swatchmobile:Is the Time Right for Small Cars? 123

Notes 128

Exercises 128

Unit 8 International Marketing 130

Part 1 Intensive Reading Global Marketing in the Twenty-First Century 130

Notes 139

Part 2 Extensive Reading Look Who's Stalking Wal-Mart 140

Notes 143

Exercises 144

Section 5 Production and Operations Management 146

Unit 9 Operations Management and Product Development 146

Part 1 Intensive Reading Introduction to Operations Management 146

Notes 155

Part 2 Extensive Reading Product Development Process 155

Notes 164

Exercises 165

Unit 10 Supply Chain Management and Quality Management 167

Part 1 Intensive Reading Supply Chain Management 167

Notes 176

Part 2 Extensive Reading Quality Management and Juran's Legacy 177

Notes 187

Exercises 188

Section 6 Strategic Management 190

Unit 11 An Overview on Strategic Management 190

Part 1 Intensive Reading The Strategic Management Process 190

Notes 196

Part 2 Extensive Reading Understanding Strategy 197

Notes 203

Exercises 203

Unit 12 Industry Analysis 205

Part 1 Intensive Reading The Five Competitive Forces That Shape Strategy(Part Ⅰ) 205

Notes 217

Part 2 Extensive Reading The Five Competitive Forces That Shape Strategy(Part Ⅱ) 218

Notes 225

Exercises 226

Section 7 Accounting and Financial Management 227

Unit 13 Accounting 227

Part 1 Intensive Reading A Review of Accounting 227

Notes 235

Part 2 Extensive Reading Management Accounting as Normal Social Science 236

Notes 244

Exercises 245

Unit 14 Financial Management 247

Part 1 Intensive Reading The Fundamental of Financial Management 247

Notes 255

Part 2 Extensive Reading Financial Performance and Goal Setting 256

Notes 262

Exercises 263

Section 8 Project Management 265

Unit 15 Project Management and Project Manager 265

Part 1 Intensive Reading Introduction to Project Management 265

Notes 274

Part 2 Extensive Reading How to Be a Successful Project Manager 274

Notes 282

Exercises 282

Unit 16 Project Planning 284

Part 1 Intensive Reading Planning Fundamentals 284

Notes 292

Part 2 Extensive Reading Project Management of Unexpected Events 293

Notes 303

Exercises 303

Section 9 Information Management 305

Unit 17 Framework of Information Management 305

Part 1 Intensive Reading Towards a Framework for Information Management 305

Notes 316

Part 2 Extensive Reading Barriers to Information Management 316

Notes 326

Exercises 326

Unit 18 Issues of Information Management 328

Part 1 Intensive Reading Information Management 328

Notes 336

Part 2 Extensive Reading Corporate Portals:a Literature Review of a New Concept in Information Management 337

Notes 344

Exercises 344