当前位置:首页 > 经济
BUSINESS  英文
BUSINESS  英文

BUSINESS 英文PDF电子书下载

经济

  • 电子书积分:48 积分如何计算积分?
  • 作 者:(美)布卢姆斯伯里出版社编
  • 出 版 社:北京:中信出版社
  • 出版年份:2003
  • ISBN:7800736598
  • 页数:2130 页
图书介绍:《BUSINESS》是为所有商务人士编写的、囊括商务活动及职业生涯所有重要资源的新世纪商务通鉴。最佳实践指导 全球顶级商务专家,包括查尔斯·汉迪、菲利普·科特勒、亨利·明茨伯格,阐述如何应对工作中面对的关键问题和任务。 管理项目列表和应对策略 循序渐进地指导您在纷繁的日常业务中取得最佳业绩。每一列表反映全球最新商务理念和管理实践、为处理日常工作中的任务和问题提供快速高效的解决方案。 管理经典集粹 本书提供最具影响的70种商务经典的实用经验和技巧,使您能够最方便地应用它们。这些经典名著包括从最早的《孙子兵法》一直到最新的《追求卓越》。 思想大师和管理巨擘 简明扼要介绍全球领先的管理思想大理由及著名管理人,呈现其对当今经营管理的最新思考。 商务词典 完全抛开艰深拗口的专业术语,通晓流畅的语言为您解说深奥的商务概念和术语。 世界商务年鉴 提供简明参考资源。内容涵盖全球经济的核心统计数据、事件和信息,穿插制作精美的地图、图表和图片,令您轻松准确把握重要信息。 商务信息资源 提供精心挑选的、涉及所有重要方面的商务资源,包
《BUSINESS 英文》目录
标签:出版社 出版

BEST PRACTICEM 5

anagement in the 21st Century Tom Brown 5

PEOPLE/CULTURE 9

Viewpoint:Stan Davis and Christopher Meyer 9

Action Learning&George Boulden 12

Making Rewards and Recognition a'Whole-Person'Experience&R.Brayton Bowen 14

Downsizing with Dignity&Alan Downs 16

Managing Stress&Cary Cooper and Susan Cartwright 18

Fringe Benefits&John Fisher 21

Making Performance Appraisals a Win-win Experience&Patrick Forsyth 23

Improving Company Performance with an Older Work Force&Beverly Goldberg 25

Viewpoint:&Fons Trompenaars 27

Boosting Business Success through Diversity&Debbe Kennedy 29

Making the Workplace Flex,Not Break&Kenneth Murrell 31

Finding and Keeping Top Talent&Philip Sadler 33

Managing Today's Angry Workforce&Florence Stone 35

Creating Fun in the Workplace&Leslie Yerkes 37

Generation Veneration&Ron Zemke 39

Viewpoint:&Christopher Locke 41

SQ Investing in Spiritual Capital&Danah Zohar 43

Viewpoint:&Christopher Bartlett 45

Tackling Sexual Harassment in the Workplace&Ann Covey and Michael Morris 47

Managing Intellectual Capital&Leif Edvinsson 49

Making Cultures Behave&Robert Heller 51

MARKETING 53

Viewpoint:&Philip Kotler 53

Managing 1:1 Marketing&Drayton Bird 55

Relating to the Public&Robert Leaf 57

How to Plan Marketing&Malcolm McDonald 59

Marketing:The Importance of Being First&Al Ries and Laura Ries 61

Creating Powerful Brands&Paul Stobart 63

Managing the Customer&Merlin Stone 65

Viewpoint:&Patty Seybold 67

Viewpoint:&Joe Pine 69

Delivering and Delighting-A New Spirit at Work&Richard Whiteley 71

Marketing to the'Real-time'Consumer&Regis McKenna and Geoffrey Mott 73

Viewpoint:&Charles Handy 75

STRATEGY/COMPETITION 77

The Second Coming of Service&Karl Albrecht 77

Organic Growth versus Acquisition&Peter Bebb 79

Why Mergers Fail and How to Prevent It&Susan Cartwright 81

Infusing a Company with Cutting-edge Strategy&Oren Harari 83

Maximising a New Strategic Alliance&Peter Killing 85

Viewpoint:&Jean-Claude Larr ch 87

Outsourcing&Ronan McIvor 89

The Power of Identity&Wally Olins 91

Switching Strategies&Louis Patler 93

Power Struggling and Power Sharing&Jonas Ridderstr le 95

Globalisation and Business Strategy&Alan Rugman 97

The New Frontiers in Old-economy Industries&Adrian Slytwotzky and David Morrison 99

Corporate-level Strategy&David Sadtler 101

Strategic Agility&John Wells 103

Viewpoint:&Watts Wacker and Ryan Mathews 105

FINANCE 107

The Human Value of Enterprise&Andrew Mayo 107

Return on Talent&Subir Chowdhury 109

Competing on Costs&Dinna Louise Dayao 111

Environmental Management&John Elkington 113

Human Capital&Edward Gordon 115

Budgeting&Jeremy Hope,Robin Fraser,and Peter Bunce 117

Finding and Keeping the Best Talent in the World&Richard Leider 119

Creating Value through People&David Maister 121

Allocating Corporate Capital Fairly&John Mariotti 123

Intrapreneurial Warriors versus Traditional Managers&Gifford Pinchot 125

Managing 21st Century Finances&Terry Carroll 127

Avoiding the Mistakes of the Past:Lessons from the Start-up World&James Schrager 129

Why EVA Is the Best Measurement Tool for Creating Shareholder Value&Erik Stern 131

Viewpoint:&Peter Bernstein 133

Managing by the Open Book&John Case 135

Viewpoint:&John Seely Brown 137

IT/INFORMATION MANAGEMENT 139

Enterprise Information Systems&Thomas Davenport 139

Developing an Internet-era Mindset throughout the Organisation&John Nirenberg 141

Integrating Real and Virtual Strategies&David Stauffer 143

The Business Web&Don Tapscott 145

Viewpoint:&Jeffrey F.Rayport 147

Making B2B Your New Operational Standard&Mike Cunningham 150

Data Mining&Michael Griggs and Maggie Kennedy 152

Marketspaces&Jeffrey F.Rayport 154

Creating a Company Website to Reflect Your Company&Gerry McGovern 157

Intellectual Capital&Thomas Stewart 159

Viewpoint:&David Weinberger 161

Viewpoint:&Tom Petzinger 163

SYSTEMS 165

Project Management&Robert Buttrick 165

Virtual Collaboration&Stewart Clegg,Antoine Hermens,and Salvador Porras 167

Integrating Technology into Business Processes&Donryn Dewar and Melanie Ellis 169

Managing by Individual Objectives&Richard Handscombe 171

The True Total Quality&Masaaki Imai 173

The Good,the Fad,and the Ugly&Lucy Kellaway 175

Preventing Corporate Systems from Holding You Back&Leslie Kossoff 177

Facilities Management&Keith Alexander 179

Working from the Outside In&Bill Jensen 181

Lean Manufacturing&Daniel Jones 183

Getting All Your People Committed to Change and Transformation&John Smythe 185

Managing the Challenge of E-service&Christopher Voss 188

Viewpoint:&Sumantra Ghoshal 190

STRUCTURE 192

The Critical Factors That Build or Break Teams&Meredith Belbin 192

Groundhog Management&Robert Fritz 194

Retaining Employees&Beverly Kaye and Sharon Jordan Evans 196

Keeping Control in Nonhierarchical Organisations&Karin Klenke 198

Managing in a 24/7 Organisation&Thomas Koulopoulos 200

Self-managed Teams:How They Succeed or Fail&Andrew Leigh and Michael Maynard 202

Workers without Borders:Creating Bonds When Workers Have No Loyalty&Perry Pascarella 204

Converting Anonymity into Participation in a Membership Organisation&Jane Galloway Seiling 206

Overcoming the Difficulties of Managing a Virtual Organisation&Jim Underwood 208

Re-organising the Firm without Destroying It&Colin Price 210

LEADERSHIP 212

Viewpoint:&Warren Bennis 212

Emotional Intelligence and Leadership&Rick Lash 214

Who's Guiding Your Corporate Destiny?&Don Blohowiak 216

Deciding Key Operational Questions&Mark Brown 218

Boardroom Roles&Adrian Cadbury 220

Really Leading:Leadership That Is Authentic,Conscious,and Effective&Debashis Chatterjee 222

Viewpoint:&Noel Tichy 224

Leadership&Peter de la Billiere 226

How to Walk on the Leading Edge without Falling off the Cliff&Judith Neal 229

Business Ethics&Sue Newell 231

New Role Models for Enlightened Leadership&Charles R.Day 233

Viewpoint:&Jim Collins 235

Breaking the Glass Ceiling&Katherine Hammer 237

Governing the Corporation&Hugh Parker 239

Viewpoint:&Henry Mintzberg 241

RENEWAL/GROWTH 243

Investing in Technology&Steve Bone 243

X-engineering Success&James Champy 245

Creating Strategic Excellence&Mike Freedman 247

Viewpoint:&Michael Hammer 249

Turnaround Strategies&John Harvey-Jones 251

Tuning into the Harmonics of Management&Dorothy Marcic 253

Core versus Context:Managing Resources in a Downturn&Geoffrey Moore 255

Snapping Managerial Inertia&Jeffrey Pfeffer and Robert Sutton 257

The Future of Money&Bernard Lietaer 259

Competitor Analysis:From Data to Insight&Liam Fahey 261

Viewpoint:&Peter Leyden and Peter Schwarz 263

Now!-The Role of Urgency in Creating Positive Change&John Reh 265

Scenario Planning&Gill Ringland 267

Managing the End of Growth&Robert Tomasko 269

Creating Corporate Creativity&Edward de Bono 271

Viewpoint:&Margaret Wheatley 273

Managing New Product Portfolios&Robert Cooper and Scott Edgett 275

Managing Dynamic Change&Robert Heller 277

Why Managers Need Futurists&Marie-Therese Hoppe 279

PRODUCTIVITY 281

Building Grear Internal Partnerships&Chip Bell 281

Raising the Bar:Setting Effective Targets&Matthew Budman 283

New Yardsticks for Performance and Productivity in an E-world&Peter Cohan 285

Using Management Consultants Effectively&Steve Markwell 287

Making Loyalty Work&John Frazer-Robinson 289

Corporate Social Responsibility:Are You Giving Back or Just Giving Away?&Gus Gustafson 291

From Crisis Management to Crisis Leadership&Ian Mitroff 293

Benchmarking&Paul Spenley 295

Matching Pay to Achievement&Peter Brown 297

Improving Corporate Profitability through Accountability Mark&Epstein and Priscilla Wisner 299

Organisational Learning and Performance&Jerry Gilley and Ann Maycunich 301

The Balanced Scorecard&Robert Kaplan and David Norton 303

Setting Objectives for a Business&Allan Kennedy 305

Profiting from Prices&Michal de Kare-Silver 307

Viewpoint:&Jim Kouzes 309

PERSONAL EFFECTIVENESS 312

Emotional Intelligence&Cary Cherniss and Daniel Goleman 312

Preventing Your Work Problems from Causing You Stress&David Allen 314

Avoiding Your Worst Career Nightmare&Martha Finney 316

Brainstorming&Jules Goddard 318

Urbane Renewal:Trusting Your Own Wisdom-A Competitive and Satisfying Advantage&Cliff Hakim 320

Viewpoint:&William Bridges 322

Taking Charge of Your Career&Andrew Lambert 324

Mentoring&Max Landsberg 326

Coaching&Max Landsberg 328

Driving Fear from the Workplace&Dick Richards 330

Managing Internal Politics&Kathleen Reardon 332

How Managers Stay Up When Times Are Down&Paul Stoltz 334

Choosing the Best Training Curriculum&Dan Tobin 336

Developing Exceptional Problem-solving Skills&Chris Hoenig 338

MANAGEMENT CHECKLISTS 344

PEOPLE MANAGEMENT 344

Coaching for Better Performance 344

Conducting a Performance Appraisal 346

Counselling your Colleagues 348

Developing Passive People 350

Empowerment 352

Emotional Intelligence 354

Handling Conflict Situations 356

Introducing Flexible Working into your Organisation 358

Leading from the Middle 360

Managing Absenteeism 362

Managing Staff Turnover and Retention 364

Managing the Plateaued Performer 366

Mentoring in Practice 368

Managing Creativity 370

Motivating Your Staff in a Time of Change 372

Planning Overseas Assignments 374

Redundancy-Breaking the News 376

Steps in Successful Team Building 378

Successful Delegation 380

Undertaking a Disciplinary Interview 382

Using 360-degree feedback 384

Using Your Staff to Mutual Advantage 386

The Psychological Contract 388

Working Out Your Redundancy Package 390

PERSONAL EFFECTIVENESS 392

Effective Communications:Preparing Presentations 392

Effective Communications:Delivering Presentations 394

Handling Effective Meetings 396

Managing Your Time Effectively 398

Personal Development Planning 400

Planning Your Retirement 402

Preparing for Appraisal 404

Report Writing 406

Solving Problems 408

Starting a New Job 410

Stress Management:Self First 412

Succeeding As a New Manager 414

The Woman Returner-Getting Back to Work 416

Working Out a Career Plan 418

Work/life balance 420

HR/TRAINING 422

Training Needs Analysis 422

Evaluating Training 424

Planning a Workshop 426

Planning Assessment and Development Centres 428

Planning the Recruitment Process 430

Attracting and Retaining Women Returners 432

Preparing and Using Job Descriptions 434

Implementing a Job Evaluation Scheme 436

Setting Up a Performance-related Pay Scheme 438

Introducing an Equal Opportunities Policy 440

Implementing a Diversity Management Programme 442

Investing in People 444

Setting Up a Suggestion Scheme 446

Undertaking an Employee Attitude Survey 448

Setting Up Childcare Policies 450

Setting Up a Grievance Procedure 452

Setting Up a Disciplinary Procedure 454

Codes of Ethics 456

MARKETING 458

Developing a Manufacturing Strategy 458

Developing a Strategy for World Class Business 460

Getting Close to the Customer 462

Handling Complaints 464

Moving toward the Virtual Organisation 466

Performing a SWOT Analysis 468

Planning a Conference 470

Preparing a Marketing Plan 472

Producing a Corporate Mission 474

Public Relations Planning 476

Setting Up a Customer Care Programme 478

Setting Objectives 480

Strategic Partnering 482

Strategic Planning 484

Writing a Business Plan 486

MANUEACTURING/OPERATIONS 488

A Programme for Benchmarking 488

Deciding Whether to Outsource 490

Disaster Planning 492

Effective Purchasing 494

Establishing a Performance Measurement System 496

Health and Safety:Managing the Process 498

Health and Safety:Undertaking a Risk Assessment 500

Implementing a Service Level Agreement 502

Implementing an Effective Change Programme 504

Implementing Business Process Re-engineering 506

Implementing Kaizen 508

Implementing the Balanced Scorecard 510

Managing Projects 512

Preparing for Business Abroad 514

Setting Up an Energy Management Scheme 516

Stock Control 518

Taking Action on the Environment 520

Total Quality:Getting TQM to Work 522

Total Quality:Mapping a TQM Strategy 524

Using Management Consulting Services Effectively 526

SMALL BUSINESS 528

Cash-flow for the Small Business 528

Drawing Up a Contract of Employment 530

Five Routes to Greater Profitability 532

Franchising Your Business 534

Marketing for the Small Business 536

Starting a Small Business 538

BUSINESS PLANNING 540

Carrying Out an Information Audit 540

Brainstorming 542

Collecting Debts 544

Controlling a Budget 546

Controlling Costs 548

Controlling Credit 550

Designing Questionnaires 552

Drawing Up a Budget 554

Effective Business Writing 556

Effective Communications:Communicating with Groups 558

Gathering Competitive Intelligence 560

Implementing Statistical Process Control 562

Internal Audit 564

Making Rational Decisions 566

Open Systems Thinking 568

Planning the Replacement of Software Systems 570

Six Sigma 572

Shareholder Value Analysis 574

ACTIONLISTS 580

E-COMMERCE 580

The Key Issues of Implementing E-commerce 580

How to Deliver Quality Online Customer Service and Support 582

How to Implement Customer Relationship Management 584

How to Develop a Personalisation Strategy for a Website 586

How to Manage Payments Online 588

The Key Principles to Consider When Designing a Website 590

How to Set Up a Basic Website 592

How to Build a Website Team 594

How to Add Multimedia to a Website 596

The Key Principles of Website Management 598

Day-to-day Maintenance of a Website 600

How to Deal Effectively with Computer Viruses 601

How to Implement Effective Internet Security 602

How to Outsource Your Website Operations 604

How to Host or Select a Hosting Company 606

Understanding the Key Principles of Content Management 608

How to Make Sure Content Is Professionally Created,Edited,and Published 610

How to Develop Appropriate Metadata and Classification for a Website 612

How to Make a Website Easy to Navigate 614

How to Implement an Effective Search Process for a Website 616

How to Use the Internet to Create Content Collaboratively 617

Setting Up a Subscription Process 618

Writing Well for the Web 620

Understanding the Key Principles of Internet Marketing 622

Collecting Consumer Data on the Internet 624

How to Deliver the Benefits of Affiliate Marketing on the Web 626

How to Get the Best from Loyalty Programmes on the Web 627

How to Apply a Viral Marketing Approach on the Internet 628

How to Generate Content and Build Loyalty through Online Communities 629

How to Promote Your Website Effectively 630

How to Use E-mail Marketing Effectively 632

How to Get the Best from E-marketplaces 634

How to Make the Most of an Intranet 636

How to Establish an Enterprise Portal 638

Setting Up an Extranet 639

How to Add Value through E-alliances 640

Implementing Effective E-learning within the Organisation 642

How to Use Videoconferencing Effectively 644

Exploring Peer-to-peer(P2P)Commerce 646

Legal Issues in E-commerce 648

MARKETING 650

Better Communication with Resellers 650

Getting Better Results from Your Agency 652

Integrating Advertising with Other Campaigns 654

Planning an Advertising Campaign 656

Preparing an Agency Brief 658

Measuring Advertising Performance 660

Selecting ar Advertising Agency 662

Setting Advertising Objectives 664

Building One-to-one Relationships 666

Building Partnership with Business Customers 668

Communicating Customer Service 670

Handling Customer Incidents 672

Handling Customer Inquiries 674

Increasing Lifetime Customer Value 676

Running a Customer Loyalty Programme 678

Setting Up a Customer Interaction Centre 680

Building a Mailing List 682

Creating Direct Mail Material 684

Improving Direct Mail Response Rates 686

Planning a Direct Marketing Campaign 688

Planning a Customer Event 690

Running a Networked Conference 692

Running a Salesforce Incentive Campaign 694

Designing a Response Mechanism 696

Generating More Leads 698

Converting Leads into Sales 700

Carrying Out Customer Research 702

Getting Competitor Intelligence 704

Involving Customers in Product Development 706

Making Better Use of Customer Data 708

Profiling Decision-Makers 710

Branding a Business Product 712

Raising the Awareness of Business Brands 714

Creating Product Literature 716

Extending a Product 718

Introducing a New Product to Market 720

Planning Corporate Public Relations Campaign 722

Producing a Corporate Brochure 724

Producing Press Material 726

Running a Product Public Relations Campaign 728

Planning Promotions 730

Running a Price Campaign 732

Running Sales Meetings 734

Supporting Campaigns with Telemarketing 736

Dealing with Press Inquiries 738

Managing Retailer Marketing Programmes 740

Offering Customers Self-Service 742

PERSONAL DEVELOPMENT 744

Finding Your Calling and Living Your Passion-The Dream Job 744

Choosing the Right First Job 746

Identifying Your Marketable Skills 748

Creating Cover Letters That Sell 750

Winning CVs:Creating a Marketing Tool That Gets You the Interview 752

Winning CVs:Preparing Different Types of CV 754

Researching the Job Market 756

How to Network and Market Yourself 758

Building a Fantastic Contact List 760

Preparing for the Job Interview:How to Stand Out from the Crowd 762

Staying Cool in a Panel Interview 764

Answering Tricky Interview Questions 766

Handling Inappropriate Questions in an Interview 768

Understanding Psychometric Tests 770

How to Negotiate Your Salary and Your Benefits 772

Using the Web As a Career Resource 774

Using Lateral Moves to Further Your Career 776

Managing Upwards:Making Your Boss Your Strongest Ally 778

Working with Mentors:Developing Critical Relationships with Powerful People 780

Developing an International Career 782

Getting Promoted:Forget Your Boss,Serve Your Customers 784

Staying Marketable:Identifying Your Transferable Skills 786

Getting Paid What You're Worth:How to Assess Your Value in the Marketplace 788

Successfully Negotiating the Pay Rise You Deserve 790

Managing Dual Career Dilemmas 792

Getting the Most from Your Professional Career Consultant 794

Virtual Jobs:Staying Connected and Visible while Telecommuting 796

Losing Your Job?Survival Strategies for Starting Over 798

Leaving with Style:How to Exit with Dignity 800

Managing Career Transitions:How to Enter an Entirely New Field 802

Creating and Balancing the Portfolio Career 804

Making the Decision to Take a Risky Career Move 806

Working in Interim Management 808

Finding and working with Search Firms 810

Downshiffing:Working Less and Enjoying It More 812

Freelancing:Setting Up As a Free Agent 814

Setting Up and Maintaining Your Home Office 816

Assessing Your Entrepreneurial Profile:Do You Have What It Takes? 818

Preparing for Retirement with Dignity and Grace 820

ACCOUNTING AND FINANCE 822

Calculating Asset Tunnover 822

Calculating Annual Percentage Rate 822

Calculating Bond Yield 823

Calculating Book Value 823

Calculating Contribution Margin 824

Calculating Conversion Price 825

Calculating Conversion Ratio 825

Calculating Days Sales Outstanding 826

Calculating Debt-to-Capital Ratio 827

Calculating Debt-to-Equity Ratio 828

Calculating Debtor and Creditor Days 828

Calculating Payback Period 829

Calculating Efficiency and Operating Ratios 830

Calculating Expected Rate of Return 831

Calculating Elasticity 831

Calculating Future Value 832

Calculating Internal Rate of Return 832

Calculating Marginal Cost 833

Calculating Net Present Value 834

Calculating Rate of Return 835

Calculating Return on Sales 835

Calculating Return on Assets 836

Calculating Return on Investment 837

Calculating Return on Shareholders'Equity 837

Calculating Alpha and Beta Value of a Security 838

Calculating the Future Value of an Annuity 839

Calculating Working Capital Productivity 839

Calculating Risk-adjusted Rate of Return 840

Calculating Economic Value Added 841

Calculating Exchange Rate Risk 842

Calculating Total Return 843

Calculating Price/Earnings(P/E)Ratio 844

Calculating the Current Price of a Bond 844

Calculating Asset Utilisation 845

Calculating Accounts Receivable Turnover 846

Calculating a Capital Asset Pricing Model 847

Calculating Current Ratio 848

Calculating the Reserve Ratio 848

Calculating Capitalisation Ratios 849

Calculating Acid-test Ratio 850

Calculating Convertible Preference Shares 851

Creating a Balance Sheet 852

Creating a Profit and Loss Account 853

Creating a Cash-Flow Statement 854

Reading a Balance Sheet 855

Reading a Profit and Loss Account 857

Reading a Cash-Flow Statement 859

Defining Assets 860

Calculating the Cost of Goods Sold(COGS) 861

Calculating Working Capital 862

Calculating Goodwill and Patents 863

Calculating Yield 863

Reading an Annual Report 864

Calculating Depreciation 866

Calculating Enterprise Value 868

Calculating Amortisation 869

Calculating Activity-based Costing 870

Calculating Price/Sales(P/S)Ratio 872

Distinguishing between a Finance and an Operating Lease 873

Calculating Borrowing Costs and Capitalisation 874

Reading the Financial Pages 875

Calculating EBITDA 877

Calculating Dividend Cover 878

Calculating Interest Cover 879

Calculating Earnings per Share 880

MANAGEMENT LIBRARY 886

Action Learning&by Reg Revans 886

Administrative Behavior&by Herbert Simon 887

The Age of Discontinuity&by Peter Drucker 888

The Age of Unreason&by Charles Handy 889

The Art of Japanese Management&by Richard Pascale&Anthony Athos 890

The Art of War&by Sun Tzu 891

A Behavioral Theory of the Firm&by Richard Cyert&James March 892

BLUR&by Stan Davis&Christopher Meyer 893

The Borderless World&by Kenichi Ohmae 894

Built to Last&by James Collins&Jerry Porras 895

A Business and Its Beliefs&by Thomas Watson Jr 896

The Change Masters&by Rosabeth Moss Kanter 897

The Changing Culture of a Factory&by Elliot Jaques 898

Competing for the Future&by Gary Hamel&C.K.Prahalad 899

The Competitive Advantage of Nations&by Michael Porter 900

Competitive Strategy&by Michael Porter 901

Corporate Strategy&by Igor Ansoff 902

Corporate-level Strategy&by Michael Goold,Marcus Alexander,&Andrew Campbell 903

Dynamic Administration&by Mary Parker Follett 904

The Fifth Discipline&by Peter Senge 905

The Functions of the Executive&by Chester Barnard 906

General and Industrial Management&by Henri Fayol 907

How to Win Friends and Influence People&by Dale Carnegie 908

The HP Way&by David Packard 909

The Human Problems of an Industrial Civisation&by Elton Mayo 910

The Human Side of Enterprise&by Douglas McGregor 911

In Search of Excellence&by Tom Peters&Robert Waterman 912

Innovation in Marketing&by Theodore Levitt 913

Intellectual Capital&by Thomas Stewart 914

Leaders&by Warren Bennis&Burt Nanus 915

Leadership&by James McGregor Burns 916

The Living Company&by Arie de Geus 917

Made in Japan&by Akio Morita 918

Management Teams:Why They Succeed or Fail&by Meredith Belbin 919

The Managerial Grid&by Robert Blake&Jane Mouton 920

Managing&by Harold Geneen 921

Managing across Borders&by Christopher Bartlett&Sumantra Ghoshal 922

Managing on the Edge&by Richard Pascale 923

Marketing Management&by Philip Kotler 924

Megatrends&by John Naisbitt 925

The Mind of the Strategist&by Kenichi Ohmae 926

Moments of Truth&by Jan Carlzon 927

Motivation and Personality&by Abraham Maslow 928

The Motivation to Work&by Frederick Herzberg 929

My Life and Work&by Henry Ford 930

My Years with General Motors&by Alfred Sloan 931

The Nature of Managerial Work&by Henry Mintzberg 932

New Patterns in Management&by Rensis Likert 933

On the Economy of Machinery&Manufacture&by Charles Babbage 934

Onward Industry&by James Mooney&Alan Reily 935

The Organization Man&by William Whyte 936

Organisational Culture&Leadership&by Edgar Schein 937

Organisational Learning&by Chris Argyris&Donald sch n 938

Out of the Crisis&by W.Edwards Deming 939

Parkinson's Law&by C.Northcote Parkinson 940

The Peter Principle&by Laurence Peter 941

Planning for Quality&by Joseph Juran 942

The Practice of Management&by Peter Drucker 943

The Prince&by Niccol Machiavelli 944

The Principles of Scientific Management&by Frederick W.Taylor 945

The Quest for Prosperity&by Konosuke Matsushita 946

Reengineering the Corporation&by James Champy&Michael Hammer 947

Riding the Waves of Culture&by Fons Trompenaars 948

The Rise and Fall of Strategic Planning&by Henry Mintzberg 949

Strategy and Structure&by Alfred Chandler 950

The Theory of Social and Economic Organisation&by Max Weber 951

The Third Wave&by Alvin Toffler 952

Toyota Production System&by Taiichi Ohno 953

The Wealth of Nations&by Adam Smith 954

The Will to Manage&by Marvin Bower 955

BUSINESS THINKERS 960

John Adair 960

Igor Ansoff 962

Chris Argyris 964

R.Meredith Belbin 966

Warren Bennis 968

Kenneth Blanchard 970

Dale Carnegie 972

Alfred Chandler 974

Stephen Covey 976

Philip Crosby 978

W.Edwards Deming 980

Peter Drucker 982

Henri Fayol 986

Mary Parker Follett 988

Henry Gantt 990

Sumantra Ghoshal 992

Frank&Lillian Gilbreth 994

Daniel Goleman 996

Gary Hamel 998

Charles Handy 1000

Frederick Herzberg 1002

Geert Hofstede 1004

Joseph Juran 1006

Rosabeth Moss Kanter 1008

Robert Kaplan 1010

Theodore Levitt 1012

Kurt Lewin 1014

Niccolò Machiavelli 1016

Abraham Maslow 1018

Ehon Mayo 1020

Douglas McGregor 1022

Henry Mintzberg 1024

Ikujiro Nonaka 1026

Kenichi Ohmae 1028

Taiichi Ohno 1030

Robert Owen 1032

Richard Pascale 1034

Tom Peters 1036

Michael Porter 1038

C.K.Prahalad 1040

Reg Revans 1042

Edgar Schein 1044

Peter Senge 1046

Adam Smith 1048

Sun Tzu 1050

Genichi Taguchi 1052

F.W.Taylor 1054

Alvin Toffler 1056

Victor Vroom 1058

Max Weber 1060

MANAGEMENT GIANTS 1062

John Jacob Astor 1062

Jeffery Bezos 1064

Warren Buffett 1066

Andrew Carnegie 1068

Steve Case 1070

Michael Dell 1072

Walter Elias Disney 1074

George Eastman 1076

Thomas Alva Edison 1078

Henry Ford 1080

Bill Gates 1082

Harold Geneen 1084

King Camp Gillette 1086

Andrew Grove 1088

William Randolph Hearst 1090

Milton Hershey 1092

Soichiro Honda 1094

Howard Robard Hughes Jr 1096

Lee Iacocca 1098

Steve Jobs 1100

Ingvar Kamprad 1102

Herb Kelleher 1104

Ray Kroc 1106

Estée Lauder 1108

Henry Robinson Luce 1110

Cyrus McCormick 1112

Konosuke Matsushita 1114

Louis Mayer 1116

J.P.Morgan 1118

Akio Morita 1120

Rupert Murdoch 1122

David Ogilvy 1124

Dave Packard 1126

John Patterson 1128

Arthur Rock 1130

John D.Rockefeller 1132

Anita Roddick 1134

Julius Rosenwald 1136

David Sarnoff 1138

Alfred Sloan Jr 1140

Martha Stewart 1142

Eiji Toyoda 1144

Ted Turner 1146

Theodore Newton Vail 1148

Cornelius Vanderbilt 1150

Samuel Walton 1152

Thomas Watson Sr 1154

Jack Welch 1156

Oprah Winffey 1158

Robert Woodruff 1160

Frank W.Woolworth 1162

? 1165

WORLD BUSINESS ALMANAC 1370

COUNTRY PROFILES 1370

World Economy tables 1370

Country profiles 1428

US state profiles 1728

Industry profiles 1783

BUSINESS INFORMATION SOURCES 1857

Accounting 1857

Acquisitions,Takeovers,and Mergers 1859

Advertising 1862

Analytical Techniques and Statistics 1864

Auditing and Management Audit 1865

Bankruptcy and Business Failure 1867

Benchmarking 1869

Budgeting 1871

Business Appraisal and Performance Measurement 1873

Business Ethics and Codes of Practice 1876

Business Plans and Planning 1878

Business Process Re-engineering 1880

Change Management 1882

Coaching,Counselling,and Mentoring 1884

Competences 1887

Competition 1888

Computers,Information Technology,and E-commerce 1890

Conditions of Employment 1892

Conferences and Exhibitions 1895

Consulting Services/Management Consultants 1896

Contingency,Crisis,Disaster Management 1898

Contracts and Contracting 1901

Corporate Culture 1902

Corporate Strategy 1903

Creating a CV 1906

Customer Relations/Service 1908

Decision-making and Problem-solving 1910

Direct Marketing 1913

Diversity 1914

Education Management 1917

Employee Benefits/Compensation 1919

Employee Participation in Management 1921

Employee Relations 1924

Employment Law 1927

Entrepreneurs 1929

Environmental Management 1932

Equal Opportunities 1934

Exporting 1937

Facilities Management 1939

Finding Out What You're Worth:Remuneration/Salary 1941

Flexible Working/Teleworking/Homeworking 1943

Forecasting and Scenario Planning 1945

Franchising 1946

General Business Information:Online Business Newspapers 1948

General Business Information:Online Financial Info 1949

General Business Information:Online Human Resources 1949

General Business Information:Online Marketing Sources 1950

Health and Safety 1951

Health Services Management 1954

Importing 1956

Information Management 1957

Innovation and Creativity 1959

Intellectual Property 1962

Interfirm Co-operation,Strategic Alliances,Joint Ventures 1964

Internal Communication 1966

International Management,Cross-cultural Management 1968

Interpersonal Communication/Relations 1970

ISO 9000 1973

Japanese Management Techniques 1974

Job Hunting 1976

Knowledge Management 1977

Leadership 1979

Learning Organisation 1983

Logistics and Distribution 1985

Maintenance 1987

Management Buyouts 1988

Management Development 1989

Management Education:Executive Training 1992

Management Education:MBAs 1994

Management Styles 1995

Management Theorists 1997

Manufacturing Systems 1999

Market Research&Competitor Intelligence 2001

Marketing Management 2004

Meetings 2007

Mission Statements 2008

Motivation 2009

Negotiation 2011

New Product Development 2012

Non-profit Organisations 2015

Organisation and Organisation Structure 2017

Outsourcing 2019

Packaging 2021

Performance Appraisal 2022

Personnel Management and HR Management 2025

Physical Working Conditions/Ergonomics 2029

Planning for Retirement 2031

Planning Your Career 2033

Presentation/Speaking 2035

Pricing 2036

Process Control and Statistical Process Control 2037

Product and Brand Management 2039

Project Management 2041

Psychological Tests 2043

Public Relations 2046

Public Sector Management 2049

Purchasing and Supply Chain Management 2052

Quality and Total Quality Management 2054

Recruitment and Selection 2056

Relocation 2059

Remuneration 2060

Research and Development(R&D)Management 2063

Risk Management 2064

Selling and Salesmanship 2066

Small and Growing Businesses 2069

Social Responsibility of Management 2072

Stress and Stress Management 2075

Taxation 2077

Teams and Team Building 2079

The Top Ten Business and Management Websites:International 2081

The Top Ten Business and Management Websites:UK 2082

The Top Ten Business and Management Websites:US 2082

The Top Ten Business Search Engines/Aggregators 2083

The Top Twenty Business Magazines 2083

The Top Twenty Business Publishers 2085

Training and Development 2086

Training Methods 2088

Venture Capital 2091

Working Abroad 2093

相关图书
作者其它书籍
返回顶部