跨文化沟通与管理 第6版PDF电子书下载

CHAPTER 1 The Meanings and Dimensions of Culture 2

Objectives of the Chapter 2

The World of Business Week:Will Coke's Water Meet Its Waterloo? 2

The Nature of Culture 3

Cultural Diversity 4

Values in Culture 7

Hofstede's Cultural Dimensions 11

Power Distance 12

Uncertainty Avoidance 12

Individualism 12

Masculinity 13

Integrating the Dimensions 15

Attitudinal Dimensions of Culture 17

Work Value and Attitude Similarities 17

Country Clusters 18

Trompenaars's Cultural Dimensions 19

Universalism vs.Particularism 20

Individualism vs.Communitarianism 22

Neutral vs.Emotional 23

Specific vs.Diffuse 23

Achievement vs.Ascription 24

Time 24

The Environment 25

Cultural Patterns or Clusters 26

Integrating Culture and Management:The GLOBE Project 27

Culture and Management 28

GLOBE's Cultural Dimensions 28

GLOBE Country Analysis 29

The World of BusinessWeek—Revisited　 29

Summary of Key Points 30

Key Terms 30

Review and Discussion Questions 31

Internet Exercise:BMW Goes National and International 31

You Be the International Management Consultant:A Jumping-Off Place 32

CHAPTER 2 Managing Across Cultures 34

Objectives of the Chapter 34

The World of Business Week:Waking Up Heineken 34

The Strategy for Managing Across Cultures 38

Strategic Predispositions 38

Meeting the Challenge 39

Cross-Cultural Differences and Similarities 43

Parochialism and Simplification 43

Similarities Across Cultures 45

Many Differences Across Cultures 45

Cultural Differences in Selected Countries and Regions 50

Doing Business in China 50

Doing Business in Russia 52

Doing Business in India 54

Doing Business in France 55

Doing Business in Arab Countries 56

The World of BusinessWeek—Revisited 58

Summary of Key Points 58

Key Terms 59

Review and Discussion Questions 59

Internet Exercise:Sony's Approach 59

In the International Spotlight:Mexico 60

You Be the International Management Consultant:Beijing,HereWe Come! 61

CHAPTER 3 Organizational Cultures and Diversity 62

Objectives of the Chapter 62

The World of Business Week:A Tale of Two Auto Mergers 62

The Nature of Organizational Culture 64

Definition and Characteristics 64

Interaction Between National and Organizational Cultures 65

Organizational Cultures in MNCs 69

Family Culture 71

Eiffel Tower Culture 71

GuidedMissile Culture 72

Incubator Culture 73

Managing Multiculturalism and Diversity 75

Phases of Multicultural Development 75

Types of Multiculturalism 76

Potential Problems Associated with Diversity 79

Advantages of Diversity 80

Building Multicultural Team Effectiveness 81

The World of BusinessWeek—Revisited 83

Summary of Key Points 84

Key Terms 84

Review and Discussion Questions 85

Internet Exercise:Hewlett-Packard's International Focus 85

In the International Spotlight:Japan 86

You Be the International Management Consultant:A Good-Faith Effort Is Needed 87

CHAPTER 4 Cross-Cultural Communication and Negotiation 88

Objectives of the Chapter 88

The World of Business Week:A New World for Microsoft? 88

The Overall Communication Process 90

Verbal Communication Styles 91

Interpretation of Communications 93

Communication Flows 94

Downward Communication 94

Upward Communication 96

Communication Barriers 97

Language Barriers 97

Cultural Barriers 99

Perceptual Barriers 100

The Impact of Culture 102

Nonverbal Communication 103

Achieving Communication Effectiveness 106

Improve Feedback Systems 106

Provide Language Training 107

Provide Cultural Training 107

Increase Flexibility and Cooperation 107

Managing Cross-Cultural Negotiations 109

The Negotiation Process 110

Cultural Differences Affecting Negotiations 111

Negotiation Tactics 112

Bargaining Behaviors 114

The World of BusinessWeek—Revisited 117

Summary of Key Points 117

Key Terms 117

Review and Discussion Questions 118

Internet Exercise:Working Effectively at Toyota 118

In the International Spotlight:China 119

You Be the International Management Consultant:Foreign or Domestic? 120

Brief Integrative Case 1:Cross-Cultural Conflicts in the Corning-Vitro Joint Venture 121

Brief Integrative Case 2:Integrating National and Organizational Cultures:Chemical Bank's Mergers in Europe 123

In-Depth Integrative Case 1:Euro Disneyland 126

In-Depth Integrative Case 2:Wal-Mart's Japan Strategy 136

Endnotes 143

Glossary 150