跨文化商务沟通PDF电子书下载

Chapter 1 Cultural Differences and Intercultural Communication 1

Globalization and Intercultural Business Communication 2

Understanding Culture 3

Characteristics of Culture 5

The Things Culture Does 7

Dimensions of Culture 10

Concepts about Cultural Differences and Intercultural Communication 12

Communication 14

Principles of Communication 17

The Relationship of Communication and Culture 24

Communication Barriers and Cultural Iceberg 25

Potential Problems in Intercultural Communication 27

Communication Competence 32

Chapter 2 Universal Systems 40

Economic Systems 41

Political Systems 46

Educational Systems 50

Marriage,Family and Kinship Systems 56

Social Hierarchies and Interaction 61

Chapter 3 Cultural Values and Business Cultures 74

Cultural Values 75

Attitudes 78

Belief and Religion 83

Attribution,Perception and Communication 85

Diverse Cultural Patterns 86

Chapter 4 Cultural Shock 107

Cultural Shock 107

Short Visit Culture Shock 110

The Most Common Stages of Cultural Shock 111

Alleviating Cultural Shock(For Person) 113

Alleviating Cultural Shock(For Company) 117

Chapter 5 Verbal Communication 128

The Relationship between Language and Culture 129

Thought 133

Language Diversity 133

Vocabulary Equivalence 134

Translation Problems 137

Host Language 139

High-Context and Low-Context Language 140

Linear and Nonlinear Language 142

Parables and Proverbs 143

Slang and Other Informal Language 144

Conversation Taboos 145

Chapter 6 Nonverbal Communication 153

The Importance of Nonverbal Communication 154

The Relationship Between Verbal and Nonverbal Communication 156

Paralanguage/Metacommunication 157

Facial Expression 158

Eye Contact(Oculesics) 159

Gestures 160

Posture and Stance 165

Proxemics 166

Haptics 168

Chromatics 170

Chronemics 170

Olfactics 171

Silence 171

Chapter 7 Written Communication Patterns 178

International English 179

Guidelines for Written Communication 179

Writing Skills 181

Writing Tone and Style 182

Parts of Business Letters 184

Letter Formats 187

Résumé and Job-Search Information 191

Facsimiles(Faxes) 197

Electronic Mail(E-Mail) 198

Chapter 8 Global Etiquette,Business and Social Customs 202

Making Appointments,Greeting,Invitation Customs 203

Business Card Exchange Customs 206

Gift Giving Customs 207

Bribery 208

Appearance and Dress 210

Verbal Expression Customs 213

Electronic Communication Etiquette 214

Office Customs 215

Holiday Greetings and Customs 217

Air Travel Etiquette 218

Dining and Tipping Practices 219

Humor,Superstitions and Taboos 221

Chapter 9 International Negotiation Process and Strategies 229

Cross-Cultural Negotiation Considerations 230

Variables Affecting Intercultural Negotiations 232

Intercultural Negotiation Models 233

Defining the Process 234

Strategies 239

Intercultural Negotiation Guidelines 242

Stereotypes that Affect Intercultural Negotiations 244

Chapter 10 Intercultural Management 250

Corporate Culture 251

Corporate Culture and Intercultural Communication 253

The Multinational Corporation:Communication and Management 256

Implications of Cultural Aspects of Business Structures for Communication 258

The Multinational Business Context 263

Cultural Conflicts in the Workforce 269

Conflict Managing 271

The Cross-Cultural Team 273

Chapter 11 Marketing Across Cultures 283

What is Marketing Across Cultures 283

Marketing and Communication Breakdown 285

The Cultural Environment 286

The Global Consumers 291

Product's Adaptation and Culture 293

Language,Design and Brand Name 294

Advertising 296

Basic Steps To Global Marketing 297

International Website Marketing 298

Chapter 12 Intercultural Business Behavior 305

United States of America 306

Japan 308

Germany 311

South Korea 312

Russia 315

United Kingdom 316

France 317

Australia 319

Saudi Arabia 320

References 328