旅游管理综合英语 修订版PDF电子书下载

Unit One 1

WHAT IS TOURISM 1

Text A:What Is Tourism 1

Text B:Trends in Tourism 3

Exercises 9

Unit Two 18

TOURISM ATTRACTIONS AND TOURISTS 18

Text A:Tourism Attractions 18

Text B:Motivations and Tourists 20

Exercises 25

Unit Three 31

TOURISM DEVELOPMENT AND SUSTAINABILITY 31

Text A:Tourism Development 31

Text B:The Principles of Sustainable Management 33

Exercises 38

Unit Four 44

TOURISM PLANNING 44

Text A:Planning and Tourism 44

Text B:Planning for and of Tourism 46

Exercises 50

Unit Five 58

TOURISM COMMUNICATION 58

Text A:Communication:The Foundation 58

Text B:Travel Industry and Internet Commerce 60

Exercises 65

Unit Six 72

TOURISM MARKETING 72

Text A:Strategic Tourism Marketing 72

Text B:What Is Tourism Marketing 74

Exercises 79

Unit Seven 85

TRAVEL OPERATIONS 85

Text A:Types of Travel Operations 85

Text B:Sales 87

Exercises 92

Unit Eight 101

THE PROFESSION OF TOUR GUIDE 101

Text A:The Qualifications of a Good Tour Guide 101

Text B:Professional Standards for Hawaii's Guides 103

Exercises 108

Unit Nine 118

HOTEL(Ⅰ) 118

Text A:The Process of Hotel Management 118

Text B:The Hotel as Theater 120

Exercises 125

Unit Ten 130

HOTEL(Ⅱ) 130

Text A:The Secret Service 130

Text B:Pollution Solutions from Miami Inter-continental 132

Exercises 137

Unit Eleven 143

SHOPPING 143

Text A:Shopping in China 143

Text B:The Urge to Shop 144

Exercises 148

Unit Twelve 154

BUSINESS OF LEISURE＆RECREATION IN GENERAL 154

Text A:The Nature of Leisure＆Recreation 154

Text B:Business of Leisure＆Recreation with Economic＆So cial Changes 158

Exercises 160

Unit Thirteen 166

LEISURE＆RECREATION MANAGEMENT IN ACTION 166

Text A:Trends of Business of Leisure＆Recreation 166

Text B:TQM in Business of Leisure＆Recreation 168

Exercises 172

Unit Fourteen 178

HUMAN RESOURCES MANAGEMENT 178

Text A:Why HR Matters Now More Than Ever？ 178

Text B:Power to the People 180

Exercises 185

Unit Fifteen 192

TRANSPORTATION 192

Text A:Transportation Mode Selection Decisions 192

Text B:Passenger Transport——Airline,Sea,Rail,Road 194

Exercises 198

Unit Sixteen 204

TOURISM CULTURE(Ⅰ) 204

Text A:Your Real World or Mine？ 204

Text B:Cultural Tourism 206

Exercises 211

Unit Seventeen 218

TOURISM CULTURE(Ⅱ) 218

Text A:The Effects of Culture on Travel 218

Text B:How to Market Tourism Internationally？ 220

Exercises 225

Unit Eighteen 235

CONVENTIONS AND EXHIBITIONS 235

Text A:MICE as Defined 235

Text B:Who Can Successfully Cope with Different Meeting Marlcets？ 237

Exercises 243

主要参考书目 250