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营销科学学报  第1卷  第2辑  总第2辑
营销科学学报  第1卷  第2辑  总第2辑

营销科学学报 第1卷 第2辑 总第2辑PDF电子书下载

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  • 电子书积分:8 积分如何计算积分?
  • 作 者:清华大学经济管理学院 北京大学光华管理学院著
  • 出 版 社:清华大学出版社
  • 出版年份:2005
  • ISBN:
  • 页数:137 页
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《营销科学学报 第1卷 第2辑 总第2辑》目录

How Service Rewveries Affect Customers’Switching Intentions&Zhao Bing,Tu Rungting,Fu Guoqun 1

The Effects of Consumer Ethical Beliefs and Relationship Quality on Consumers’Unethical Behavior&Zeng Fue 12

The Impacts of Market Orientation on Enterprise’s Customer Capital—The Mediate Effect of Capabilities of Relationship Marketing and Customer Knowledge Management&Huang Shyh-ming,Fang Shyh-rong 24

An Integrated Model of Customer Satisfaction after Service Failure and Recovery Based on Perceived Value&Jing Fengjie,Wang Yi,Peng Junfeng 43

Research on SEM and Moderator of Market Orientation:Evidence from Chinese Market&Lu Xiongwen,Zhu Hongjie 53

Beyond EVLN Paradigm:A Local Study of Categories of Channel Response Behavior&He Heping 72

A Study on Service Marketing Mix and Service Brand Equity Based on Customer’s Perception&Zhang Tongyu,Fan Xiucheng 87

Why does a Consumer Participate in the Co-creation-A Theoretical and Empirical Study on Consumer Creativity&Xu Lan,Wang Tao 103

Advertising Persuasive Hierarchy Model for New Products with Familar Brand&Huang Jinsong,Zhao Ping 118

Nonlinear Pricing Method for a Product with New Attributes&Wang Hansheng,Jiang Minghua,Chen Ke 132

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